The Challenge
Steeple is building a global workforce communication platform from Rennes, bootstrapped and profitable across 1500+ companies in 20 countries. You'll own the acquisition strategy that unlocks their next growth phase—no investor pressure, just pure execution.
Your Mission
Map and audit the 5 core acquisition channels; identify quick wins and gaps in current funnel
Launch 2-3 new acquisition tests (paid, organic, or partnership) with measurable baseline metrics
Build acquisition dashboard tracking CAC, conversion rates, and pipeline by channel
Establish repeatable process for campaign optimization and weekly performance reviews
Scale top 2-3 performing channels; achieve 30%+ reduction in CAC vs baseline
Generate 200+ qualified leads monthly with <€500 CAC in target markets (FR + 1 international)
Test and validate 1 new market entry strategy; document playbook for replication
Build internal acquisition playbook; train 1 junior team member on core channels
KPIs You'll Own
Customer Acquisition Cost (CAC)
Target €300-€500 per qualified customer; track by channel and optimize relentlessly.
Monthly Qualified Leads
Aim for 200+ leads/month with clear conversion path to sales pipeline.
Channel ROI
Track ROAS by channel; maintain >3:1 ratio for paid channels.
Conversion Rate (lead to opportunity)
Monitor funnel health; target 15%+ of leads converting to sales-qualified opportunities.
Time to First Customer Meeting
Reduce sales cycle drag; aim for <5 days from lead capture to first conversation.
Tools & Stack
Your Team
Your Manager
Likely founder or Head of Growth (not specified in job posting)
Current Team
Team composition unclear; acquisition function appears nascent or understaffed
New role to scale acquisition function
The Package
Salary
€45K-€55K
Remote
On-site in Saint-Jacques-de-la-Lande, Brittany, France
Benefits & Perks
Company Intelligence
Steeple is a phygital workplace communication platform helping companies engage frontline workers who lack computers or corporate phones. 1500+ companies deployed, 350K+ employees reached across 20+ countries—all bootstrapped, no external funding. Built in Rennes, France.
Funding
Bootstrapped (no external capital)
Customers
1500+ enterprise customers across 20+ countries
Culture
Fast-moving, high-ownership, high-ambition startup culture. Requires full commitment, autonomy, and comfort with change. Not for people seeking structure or predictability.
Is This Role For You?
- You thrive in early-stage, high-ownership environments where you directly impact growth metrics
- You're comfortable testing, iterating, and learning from failure at speed
- You have hands-on experience running paid acquisition campaigns (Google Ads, LinkedIn, etc.) or organic growth programs
- You want to grow your career fast and aren't afraid to sweat the details
- You need a structured role with clear guardrails and someone telling you exactly what to do
- You expect the company to adapt to your working style vs. the reverse
- You want predictability and a steady, surprise-free pace
- You're risk-averse or uncomfortable with bootstrapped company uncertainty
Interview Process
Initial conversation
Culture fit and growth ambition alignment; overview of acquisition strategy expectations
Technical deep-dive
Walk through your acquisition playbook, past campaigns, metrics, and channel mix
Strategy case study
Design a 3-month acquisition plan for Steeple with channels, budget, and KPIs
Founder / leadership conversation
Direct discussion on vision, execution style, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.