Growth Engineer (Marketing) [32979]

Growth Marketing Lead (B2B SaaS)

About the Company

We help finance and operations teams turn messy documents — including scanned files, handwritten forms, and multi-format records — into structured, validated data that flows directly into ERP and internal systems. Our platform automates the entire process from document intake and data extraction to downstream workflows.

The company is currently at

low single-digit millions in ARR

, growing quickly, and preparing to scale its pipeline in a disciplined and strategic way.

Why This Role Is Worth Your Attention

1. First Marketing Hire

Join a company with real revenue and product-market fit. Work in an AI-adjacent space without relying on hype, and shape how the product is positioned in a crowded AI/OCR market.

2. Build the Growth Engine

Own key acquisition channels including

Google, LinkedIn, and Meta

. Optimize campaigns for cost-per-lead and volume while identifying high-value audiences and targeting strategies.

3. Strategic Influence

Work closely with leadership and contribute to decisions around

product packaging, pricing, and go-to-market strategy

.

4. True Ownership

Design and scale a marketing engine that becomes more efficient over time, not just larger.

What You’ll Own

You will both

think strategically and execute from day one

, with clear accountability and measurable targets. The focus is not just generating MQLs, but building pipeline that converts.

1. Positioning & ICP Focus

• Define the go-to-market roadmap and align channel mix with target industries and buyer personas.
• Identify which channels perform best for different verticals, buyers, and deal sizes.
• Collaborate closely with the outbound sales team.

2. Paid Acquisition

• Manage and optimize campaigns across

  Google, LinkedIn, and Meta

  .
• Focus on improving cost efficiency and increasing qualified lead volume.
• Leverage AI tools to rapidly test and iterate on creative and messaging.

3. Category Narrative & Credibility

• Differentiate the product from generic OCR tools and AI hype.
• Develop a strong category narrative through

  research, thought leadership, and high-impact content

  .
• Create assets such as case studies, vertical-specific guides, social proof, and attribution content.

4. Experimentation & ROI

• Own marketing budget allocation and track ROI.
• Tie spend directly to pipeline outcomes using feedback loops and closed-won analysis.
• Run continuous experiments to drive growth and optimization.

5. AI & Marketing Tech Stack

• Own and evolve the marketing technology stack.
• Evaluate new AI tools, automate workflows, and build internal systems for data scraping, enrichment, content generation, and reportingto create operational advantages.

Who You Are

• Experience working in

  $1–10M ARR B2B SaaS environments

  (self-serve or sales-led with $10K+ ACV deals).
• Ideally familiar with industries such as

  finance, legal, logistics, or manufacturing

  .
• A growth-oriented marketer comfortable experimenting with

  Python scripts, LLM prompting, no-code tools, or APIs

  to test ideas quickly.
• Passionate about staying ahead of emerging

  AI tools and technologies

  .
• Experienced in

  SEO and paid acquisition channels

  , with a strong understanding of performance metrics.
• Comfortable operating in

  fast-moving, ambiguous startup environments

  and building structure where it doesn’t yet exist.

Bonus:

Experience using AI to accelerate content creation, lead enrichment, campaign operations, or marketing reporting.