The Challenge
You'll build the paid acquisition engine for a pre-seed health & fitness app studio backed by €4M and founded by serial entrepreneurs. The twist: your audience comes pre-loaded through creator partnerships—your job is converting that attention into installs, subscribers, and revenue at scale.
Your Mission
Map and stress-test paid channels (TikTok, Meta, AppsFlyer, UAC) to identify top 2-3 performers with initial budget allocation across channels
Launch and optimize first 5 paid creative variations per channel with baseline ASO and web funnel conversion benchmarks established
Build analytics infrastructure and attribution tracking to measure CAC, LTV, and payback period across all acquisition sources
Scale winning creatives from creators to paid while maintaining ad cost efficiency and identifying creative testing workflow
Scale paid acquisition budget 3-5x from initial state while maintaining or improving CAC efficiency through systematic testing
Achieve clear LTV:CAC ratios >3:1 across at least two channels with documented optimization playbooks for each
Build and optimize web subscription funnel with A/B testing roadmap showing 15%+ sequential conversion improvements
Establish automated UA workflows, daily performance dashboards, and weekly creative testing cycles integrated with founder visibility
KPIs You'll Own
Cost Per Install (CPI)
Track CAC across TikTok, Meta, AppsFlyer, and UAC to optimize budget allocation and identify your most efficient channels.
Lifetime Value (LTV)
Measure subscriber revenue cohorts to determine sustainable payback period and profitable scaling thresholds per channel.
Web Funnel Conversion Rate
Monitor click-to-subscription conversion across the full funnel to identify bottlenecks and prioritize optimization tests.
Return on Ad Spend (ROAS)
Calculate revenue generated per euro spent across all paid channels to guide scaling decisions and budget reallocation.
Creative Test Velocity
Track number of new ad variations tested per week to maintain consistent creative freshness and prevent audience fatigue.
Tools & Stack
Your Team
Your Manager
Likely founding team / CEO (10-person company)
Current Team
Small growth team within 10-person company; you'll be core member reporting directly to founder(s)
New role—core growth hire for pre-seed stage
The Package
Salary
€90K base
Equity
Yes, equity included (amount not specified)
Remote
Onsite, Paris, France
Benefits & Perks
Company Intelligence
Pre-seed health & fitness app studio building a portfolio of creator-led wellness apps. Founded by serial entrepreneurs with proven track record bootstrapping and exiting app businesses. The company leverages influencer, trainer, and athlete audiences to drive user acquisition and subscriber growth.
Team Size
10
Funding
€4M pre-seed
Customers
Health & fitness app users, creators, trainers, athletes
Culture
Founder-led, scrappy, move-fast mentality with creator-first distribution philosophy
Is This Role For You?
- You've run 5+ years of paid acquisition campaigns across TikTok and Meta with concrete case studies showing LTV:CAC >2:1
- You thrive in early-stage chaos where you wear multiple hats, make fast calls with imperfect data, and own full-funnel optimization
- You're equally comfortable with campaign strategy and hands-on creative testing—you can write briefs and pull analytics without waiting for someone else
- Mobile app marketing is your native language: you know UAC, ASO, attribution, and how to scale user cohorts responsibly
- You need process, approval layers, and a fully staffed team to execute—this is a scrappy 10-person operation where you'll be doing the work yourself
- You're a dashboard watcher, not a strategic player—if you won't test creatives, optimize funnels, or challenge assumptions, this won't click
- You're tied to one platform (e.g., only Facebook ads) and uncomfortable pivoting budget to emerging channels like TikTok or experimenting with new UAC strategies
Interview Process
AI Career Agent Screening (Standout)
Initial fit assessment via Standout platform—submit application and chat with AI to confirm mutual alignment
Hiring Team Interview
Direct conversation with founder(s) and growth team lead—expect discussion of past campaigns, metrics, and how you'd approach their portfolio
Take-Home Case Study (Optional)
Possible performance marketing case—analyze sample data, propose channel strategy, or optimize a fictional funnel
Final Conversation
Deeper dive on vision alignment, role expectations, and compensation discussion if all signals positive
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.