The Challenge
Sophia is building an AI-powered matchmaker that replaces swiping with conversation. You'll own the entire growth funnel for a founding-team role, running 10+ experiments weekly to crack acquisition, activation, and retention mechanics.
Your Mission
Establish baseline funnel metrics (CAC, CPA, CVR, ROAS) across Meta, TikTok, and YouTube and identify top 3 creative/messaging levers
Launch and iterate 40+ hypothesis-driven creative tests across paid channels, landing pages, and onboarding flows
Reduce customer acquisition cost by 15-20% through creative and targeting optimization
Build repeatable weekly testing cadence with documented experiment framework and insights dashboard
Achieve 30%+ reduction in CAC while scaling qualified application volume 2x
Identify and launch 2-3 strategic partnership channels that accelerate organic user growth
Build attribution and MMM signals that connect creative decisions to revenue impact
Create reusable message library and creative playbook documenting highest-performing hooks, copy structures, and targeting strategies
KPIs You'll Own
Customer Acquisition Cost (CAC)
Total spend divided by new qualified applicants; primary optimization target.
Cost Per Acquisition (CPA)
Channel-level cost to acquire one completed application.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid acquisition campaigns.
Conversion Rate (CVR)
Percentage of users progressing through each funnel stage (click → landing page → application → completion).
Click-Through Rate (CTR)
Ad performance metric measuring creative engagement and message-market fit.
Qualified Applications
Primary success metric; volume of completed applications meeting engagement criteria.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Founding team (design-driven, early-stage)
New role on founding team
The Package
Salary
$85K-$120K base
Remote
On-site: New York or Miami
Benefits & Perks
Company Intelligence
Sophia is an early-stage AI company building an agentic matchmaker for relationships. Instead of swiping, users talk—the AI learns personality, lifestyle, and relationship preferences to deliver deeply compatible introductions. Design-driven, human-centered, at the intersection of relationship science and advanced AI.
Culture
Design-driven, every team member shapes the product and human experience, early-stage startup intensity
Is This Role For You?
- You obsess over funnel mechanics and can reverse-engineer what's working in market into testable hypotheses
- You're comfortable running 10+ experiments weekly and iterating fast on creative, landing pages, and messaging
- You blend data analysis with consumer psychology and Jobs-to-Be-Done thinking—not just vanity metrics
- You thrive in founding-team environments and can own the entire growth function with minimal hand-holding
- You've scaled acquisition for B2C products and understand paid channels (Meta, TikTok, YouTube) at a deep level
- You need stability or predictability—founding teams pivot and constraints are constant
- You want to focus on one channel or tactic; this role requires full-funnel ownership and constant experimentation
- You're data-averse or uncomfortable making creative decisions without perfect information
Interview Process
Initial Screen
CEO or Head of Growth discusses your growth philosophy, past experiments, and how you approach hypothesis testing.
Case Study / Portfolio Review
Dive into a past campaign—metrics, creative decisions, testing iterations, and what you'd do differently.
Growth Strategy Deep Dive
Reverse-engineer Sophia's growth funnel, propose 3 immediate experiments, and discuss messaging hypotheses.
Team Interview
Meet design/product team to assess collaboration fit and vision alignment.
Offer + Negotiation
Discuss salary, equity, and founding-team role expectations.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.