The Challenge
Skyone is a unified cloud platform trusted by 90% of clients (80% industry leaders) across compute, data, security, and marketplace. You'll own the growth experiments and data strategy that unlock scalability for enterprise customers.
Your Mission
Audit current customer acquisition funnel and map data sources; identify top 3 growth leaks and design A/B tests to address them
Define ICP, persona, and TAM/SAM/SOM for 2-3 key segments; align cross-functionally with sales and product on targeting strategy
Launch 4-5 rigorous experiments (A/B tests, multivariate) across campaigns; establish baseline conversion metrics and learning loop
Build 2-3 actionable dashboards tracking growth KPIs; deliver weekly reporting to stakeholders with trend analysis and recommendations
Scale winning experiments to 3-5 new channels or tactics; demonstrate 15-25% lift on primary acquisition or activation metrics
Conduct 2 competitive analyses and market research studies; translate insights into product-market fit refinements and messaging
Establish repeatable growth thesis framework; document 3+ validated hypotheses with clear stages, resources, and KPI targets
Lead cross-functional growth roadmap with marketing, sales, product; deliver quarterly business review showing growth contribution and ROI
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per new customer by channel; optimize spend allocation and campaign efficiency.
Conversion Rate by Funnel Stage
Monitor movement from awareness → consideration → sales; identify bottlenecks for A/B testing.
Experiment Velocity & Learning Rate
Number of tests launched, confidence level, and learnings documented; measure team's ability to validate hypotheses.
Customer Lifetime Value (LTV) & LTV:CAC Ratio
Ensure sustainable unit economics; track payback period and customer retention as growth quality metrics.
Tools & Stack
Your Team
Your Manager
Marketing or Growth Lead (not specified)
Current Team
Cross-functional: marketing, sales, product, data teams
New growth marketing role; building or expanding growth function
The Package
Salary
140K-180K BRL
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
Skyone is a unified cloud platform (compute, data, security, marketplace) designed to eliminate growth blockers and enable unlimited scalability. 90% customer satisfaction with 80% being segment leaders. Focus on enterprise reliability and ecosystem simplification.
Customers
Enterprise leaders across multiple segments; 90% retention rate
Culture
Skyowner mindset; data-driven, experimentation-focused, collaborative across marketing/sales/product
Is This Role For You?
- You've run 20+ A/B tests and can articulate winning vs. losing hypotheses with rigor
- You're fluent in TAM/SAM/SOM, ICP, persona work—and you actually use these frameworks to prioritize
- You thrive in startups or scaleups where you wear multiple hats and move fast without corporate bloat
- You obsess over data storytelling: dashboards, decks, and narratives that move stakeholders to action
- You need remote flexibility or are unwilling to be on-site in São Paulo full-time
- You treat marketing as a cost center rather than a growth lever; you're uncomfortable with experimentation risk
- You can't operate autonomously—you need constant direction or a fully staffed team
Interview Process
Initial screening
Phone call with recruiter or hiring manager; discuss growth background, relevant projects, and motivation
Growth case study or take-home
Likely scenario-based: analyze funnel data, propose A/B test strategy, or build a growth thesis for a product
Cross-functional panel
Meet with marketing lead, product manager, and possibly sales; assess collaboration and systems thinking
Final conversation
Discussion with leadership; align on growth strategy, expectations, and 90-day priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.