Head of Marketing

Join Sinay as the Head of Marketing, where you will lead the global marketing strategy to drive sustainable growth. You will build a performance-driven marketing function focused on key performance indicators, pipeline generation, product adoption, and brand experience. Your responsibilities will include defining and executing the marketing strategy, developing a hybrid sales-led and product-led approach, leading and growing the marketing team, and collaborating closely with sales, product, and leadership teams.

Key Missions

Profile

• Proven experience in B2B marketing within tech, SaaS, data or innovation-driven environments

• Strong ability to design and execute growth strategies combining SLG and PLG motions

• Data-driven mindset with the ability to define, track and act on key business and marketing KPIs

• Solid expertise in B2B positioning and content strategy across external and internal channels

• Strong execution mindset: able to operate at both strategic and hands-on levels

• Ability to align marketing with Sales and Product to drive measurable business impact

• Leadership experience with the ability to build, structure and scale a marketing team

• Strong ownership, prioritization and business-oriented thinking

• Fluent English

Recruitment Process

1. A phone interview with Guillaume (Talent Acquisition Manager).

2. A few interviews with the Executive Team.

Mission

As Head of Marketing, you will lead Sinay’s global marketing strategy with one clear objective: driving sustainable growth through a strong combination of Sales-Led Growth (SLG) and Product-Led Growth (PLG).

You will build a performance-driven marketing function focused on KPIs, pipeline generation, product adoption, and brand experience, both externally and internally.

Key Responsibilities

• Define and execute Sinay’s global marketing strategy in alignment with business growth objectives.

• Develop and scale a hybrid SLG / PLG approach supporting both commercial performance and product adoption.

• Lead, structure, and grow the marketing team while fostering a high-performance, collaborative, and data-driven culture.

• Build, structure, and monitor key marketing KPIs: acquisition, conversion, activation, pipeline generation, CAC, ROI, engagement, retention, etc.

• Establish a strong data-driven culture with rigorous performance tracking and continuous optimization.

• Lead Sinay’s external content strategy across websites, SEO, campaigns, social media, customer stories, thought leadership, product and corporate content.

• Own internal marketing assets and sales enablement materials: commercial presentations, pitch decks, templates, demo assets, messaging, and training content.

• Collaborate closely with Sales, Product, and Leadership teams to ensure consistency and impact across the full customer journey.

• Strengthen and evolve Sinay’s brand positioning within an international, fast-growing tech environment.

About Sinay

Plateforme digitale pour analyser et prédire des données maritimes.