The Challenge
SimplyWise is automating the painful admin work for residential contractors—estimating, receipts, mileage tracking. You'll own growth across a portfolio of apps used by real construction businesses, moving fast and experimenting relentlessly with a founding team.
Your Mission
Map the construction contractor buyer journey and identify 2-3 high-potential acquisition channels (paid, organic, or partnerships)
Launch and iterate on 4-5 growth experiments (landing page variants, content pieces, partnership outreach) and establish baseline conversion metrics
Build deep context on the residential construction market: talk to 15+ target customers, understand pain points, and map competitive landscape
Define and track core growth KPIs (CAC, LTV, activation rate, retention) across the app portfolio
Scale the top 1-2 acquisition channels with 3x improvement in CAC or volume, backed by repeatable playbooks
Drive 30%+ month-over-month growth in user signups or revenue (depending on model) through systematic experimentation
Establish a content or partnership strategy that generates consistent inbound demand or PR mentions
Hand off fully documented growth processes to team; mentor 1 junior operator or contractor on tactics and decision-making
KPIs You'll Own
Customer Acquisition Cost (CAC)
Cost to acquire one paying contractor customer; track by channel and optimize toward unit economics that support LTV.
Monthly Active Users (MAU) & Activation Rate
Percentage of new signups that perform a key action (estimate, receipt log, mileage entry) within 7 days.
Churn Rate & Retention Cohorts
Monthly customer retention and cohort analysis to identify which acquisition sources or user segments stick longest.
Experiment Velocity & Learnings
Number of growth experiments shipped per month and documented insights (wins and losses) to feed strategy.
Tools & Stack
Your Team
Your Manager
Co-founder / Head of Growth
Current Team
Founding team; likely small (2-5 person company)
New role—first dedicated growth operator
The Package
Salary
$90K-$165K base
Remote
On-site (location TBD; company appears US-based)
Benefits & Perks
Company Intelligence
SimplyWise builds AI-powered software for residential construction businesses to automate estimating, receipts, mileage tracking, and admin. The product targets real contractors and aims to help them save time and improve profitability on the back-office side.
Customers
Residential contractors and construction businesses (US market)
Culture
Scrappy, fast-moving, bias toward action and outcomes over process. High ownership, speed, and accountability expected. Not corporate; not a 9-to-5.
Is This Role For You?
- You have real exposure to residential construction—worked in it, grew up around it, or have a personal connection to the industry
- You're energized by experimentation, moving fast without perfect information, and learning by doing
- You want early-stage equity upside and direct founder access, not a comfortable corporate role
- You thrive with ownership, ambiguity, and the freedom to push through blockers without permission
- You're hungry to build something real and measure success by user/revenue growth, not title or seniority
- You need clarity, process, and perfect information before moving—this role is about ambiguity and iteration
- You have no genuine interest in or exposure to the construction industry; you'll struggle to empathize with users and validate assumptions
- You want a 9-to-5 with clear boundaries and minimal weekends/urgency; early-stage growth demands intensity and availability
Interview Process
Initial screen (founder or team lead)
Conversation about your construction exposure, growth philosophy, and examples of experiments you've run or ideas you'd test. Expect direct, no-BS questions.
Working session or case study
You may be asked to propose a growth strategy for one of their apps or analyze a competitor/market segment. Shows your thinking and resourcefulness.
Founder conversation
Meet the co-founder(s) to align on vision, speed, and working style. This is mutual fit evaluation.
Reference check (if applicable)
Likely lightweight; they care more about drive and execution than pedigree.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.