Ecommerce Marketing Specialist - Mexico

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation- helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential. Role type: ecommerce specialist

Focus: Digital buying journey, Digital Sales Playbook adoption, and path-to-purchase execution across priority software products

Position summary

The ecommerce specialist is responsible for operationalizing the Digital Sales Playbook across priority software products and digital buying journeys. This role translates GTM intent into ecommerce execution by improving product page flow, offers, merchandising, trial/demo-to-purchase paths, and digital conversion performance. The role works across Product Marketing, Digital Experience, Global Sales & Customer Success, Xcelerator Ecosystem and Marketplace, Content Strategy, Digital Engagement Center, and Data & Analytics teams to ensure digital experiences follow shared standards and support digital revenue growth.

Core responsibilities

Play a key role in evolving our digital sales strategy by applying the Digital Sales Playbook to improve customer journeys and unlock self-serve revenue opportunities

• Translate GTM priorities into ecommerce execution across software product pages, offers, merchandising, promotions, and conversion paths
• Drive adoption of approved webpage templates, components, and product page guidelines to improve consistency and scalability across digital experiences
• Support and optimize digital listings for software products to ensure accurate product data, strong content quality, and alignment with templates, standards, and internal guidelines

Partner with Product Marketing, Digital Experience, Global Sales & Customer Success, Xcelerator Ecosystem and Marketplace, Content Strategy, Digital Engagement Center, and Data & Analytics teams to ensure digital store experiences are integrated into campaign and program execution

• Support execution of the full digital path to purchase, including demos, trials, nurture paths, buyer guides, review sites, and add-to-cart/checkout readiness
• Track funnel performance, identify drop-offs, and support optimization through testing, reporting, and continuous improvement
• Establish and follow governance standards for ecommerce execution, including product page requirements, offer structures, promotion rules, and global vs. regional execution guardrails
• Document repeatable standards, playbooks, and test-and-learn outcomes to improve predictability, speed, and quality across products and regions
• Operate with agility and a revenue-focused GTM approach, adapting quickly to business priorities while staying focused on conversion, pipeline contribution, and digital revenue impact

Qualifications

Bachelor’s degree in marketing, data analytics, technology, business, CX, or related field preferred 7+ years in ecommerce, digital sales, or growth marketing Experience optimizing digital funnels and customer buying journeys Strong analytical skills to turn data into actionable insights driving revenue growth

Working Conditions/Physical Requirements

Normal office environment or working remotely Minimal travel required, less than 15%

This position will be subject to U.S. export control requirements under the International Traffic in Arms Regulations (ITAR) and/or Export Administration Regulations (EAR). Employment is contingent on either verifying the U.S. Person status or obtaining any necessary export license.

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

Our Benefits & Rewards

The salary range for this position is 673,000 MXN to 1,480,800 MXN and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/

Our Commitment to Equity and Inclusion in our Diverse Global Workforce

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

Siemens Software. Transform the Everyday

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