The Challenge
Screencastify reaches 15M users across K-12 education and is aggressively expanding into post-secondary and enterprise. You'll own the full GTM motion-from demand generation to closed revenue-while building a high-performing marketing team that bridges B2C demand with B2B sales.
Your Mission
Audit current marketing stack and establish baseline KPIs across demand gen, product marketing, and revenue attribution
Define and launch integrated communication strategy across email, in-product, and notifications to drive engagement and retention
Develop go-to-market playbook for post-secondary education expansion with sales team alignment
Build and onboard marketing team with clear roles, mentorship framework, and performance expectations
Achieve 25%+ increase in qualified pipeline for B2B expansion markets (post-secondary, corporate)
Create comprehensive product marketing framework including sales enablement materials and customer journey messaging
Establish thought leadership presence through 2-3 industry conference appearances with measurable brand lift metrics
Implement marketing attribution system that ties demand gen initiatives to closed revenue with monthly executive reporting
KPIs You'll Own
Pipeline Generated
Total qualified pipeline dollars attributed to marketing initiatives, tracked by segment (K-12, post-secondary, corporate).
Marketing-Influenced Revenue
Closed revenue with marketing touchpoint in customer journey, measuring full-funnel impact beyond first-touch.
Customer Engagement Rate
Email open/click rates, in-product notification CTR, and retention metrics across communication channels.
Cost Per Acquisition
Fully-loaded CAC by segment, tracked against LTV to ensure unit economics.
Sales Enablement Utilization
Percentage of sales team actively using marketing materials and content, measured through CRM adoption.
Tools & Stack
Your Team
Your Manager
President of GTM
Current Team
Small marketing team (size not specified)
Leadership/backfill-you'll be building and scaling the team
The Package
Salary
$180K-$220K base
Remote
On-site in Chicago, IL
Benefits & Perks
Company Intelligence
Screencastify (Castify) is a leading edtech platform used by 15M+ people, primarily serving K-12 education in the US. They're expanding aggressively into post-secondary and enterprise markets with a proven, reliable video communication solution.
Customers
15M+ users across K-12, expanding into post-secondary and corporate
Is This Role For You?
- You've scaled demand gen from scratch or grown a pipeline by 20%+ YoY in B2B or B2B2C environments
- You obsess over metrics and tie marketing activity directly to closed revenue, not vanity metrics
- You're comfortable jumping between strategic planning, hands-on execution, and people leadership
- You've worked in or deeply understand education technology, K-12, or adjacent verticals
- You thrive in expanding markets and can build GTM motions for new segments (post-secondary, enterprise)
- You need remote flexibility-this is on-site only in Chicago
- You're a campaign-focused specialist looking to avoid leadership/mentorship responsibilities
- You struggle with ambiguity or prefer highly documented, established processes over building from scratch
- You're not comfortable being measured on revenue impact; you prefer traditional marketing attribution
Interview Process
Initial conversation
Screen with recruiting or GTM leadership covering growth background and edtech familiarity
Marketing strategy deep dive
Case study discussion-how you'd approach GTM for post-secondary expansion with limited data
Leadership + team building
Conversation with President of GTM on mentorship philosophy, team scaling, and organizational design
Executive panel
Optional conversation with executive team on strategic fit and market vision
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.