The Challenge
Sage Home Loans is backed by Red Ventures and on a mission to simplify mortgages. You'll own the full digital growth engine—from paid acquisition to organic search to conversion optimization—in a heavily regulated space where precision matters.
Your Mission
Audit current paid media spend across search, social, and display; identify 20%+ ROAS improvement opportunities and implement Q1 optimization roadmap
Map AEO/GEO strategy and partner with content team to optimize top 50 high-intent queries for AI search visibility
Build comprehensive digital dashboard tracking acquisition, engagement, and conversion KPIs across all channels with weekly stakeholder reporting
Conduct full funnel analysis (ad click to app start) to identify top 3 friction points and validate conversion lift hypotheses
Deliver 25%+ improvement in ROAS and 15%+ reduction in CPL through continuous creative testing and audience refinement
Launch and scale AEO/GEO content program, achieving top 3 rankings for 30+ answer-engine optimized queries
Redesign landing page experience based on heatmap and behavioral data, achieving 20%+ lift in qualified lead volume
Establish martech stack (analytics, attribution, CRM) that enables true multi-touch attribution and enables 40%+ faster campaign iterations
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent across paid channels; target 25%+ QoQ improvement.
CPL (Cost Per Lead)
Measure cost to acquire a qualified mortgage lead; optimize through audience and creative testing.
Organic Lead Volume & Share of Voice
Monitor ranking improvements, featured snippet capture, and AI search visibility for high-intent queries.
Conversion Rate by Stage
Track drop-off from ad click → landing page → form start; identify and fix friction points weekly.
Content Engagement & Distribution
Measure content performance across owned, earned, and paid channels; optimize distribution strategy.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or CMO
Current Team
Cross-functional: Product, Sales, Compliance, Engineering, Design, Analytics
Backfill or new headcount unknown
The Package
Salary
$120K-$145K base
Equity
Likely (Red Ventures portfolio company)
Remote
Hybrid: Tues–Thurs in Charlotte, NC HQ; Mon & Fri remote
Benefits & Perks
Company Intelligence
Sage Home Loans is a Red Ventures-backed mortgage startup on a mission to simplify the home loan process. Operating in a regulated, high-stakes industry, the company combines modern digital demand generation with a client-first approach to mortgage education and simplification.
Customers
Mortgage-seeking homebuyers and refinancers
Culture
Client-first mindset, fast-moving, ownership-driven, cross-functional collaboration
Is This Role For You?
- You've run paid media campaigns at scale and can speak fluently about ROAS, CPL, and attribution modeling
- You're hands-on with SEO/SEM strategy and curious about emerging search optimization (AEO, GEO, voice search)
- You love conversion optimization and can use data (heatmaps, session recordings, funnel analysis) to drive rapid iteration
- You thrive in regulated environments and understand mortgage/fintech compliance basics or can learn quickly
- You want ownership of the full digital funnel—not just traffic, but qualified demand and revenue impact
- You're a campaign manager looking to stay in execution mode; this role demands strategy and cross-functional leadership
- You can't handle ambiguity in a regulated industry or need everything spelled out in a handbook
- You don't have measurable paid media or SEO results to show; this role assumes real hands-on marketing experience
- You prefer 100% remote or want to avoid in-person collaboration; the hybrid schedule and cross-functional work are core to the role
Interview Process
Recruiter Screen
Intro call on your background, paid media experience, and interest in mortgages/fintech
Marketing Manager Interview
Deep dive on past campaigns, ROAS/CPL improvements, attribution models, and approach to funnel optimization
Hiring Manager (VP/CMO) Interview
Strategy conversation: how you'd approach Sage's paid + organic + conversion roadmap; cross-functional collaboration style
Case Study / Presentation
Optional: present a growth strategy for a mortgage/fintech product or audit a sample marketing funnel
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.