The Challenge
Reworld Media runs multiple lifestyle, beauty, and family brands with massive engaged audiences. You'll own CRM campaign optimization, audience activation, and data innovation across their entire portfolio—working at the intersection of marketing strategy and martech execution.
Your Mission
Ship 8-12 email/push campaigns with documented A/B test results and performance lift vs. control
Build 4-6 segmentation models (behavioral, demographic, engagement-based) and document personas for key brands
Establish weekly/monthly reporting dashboard tracking open rates, CTR, deliverability, and unsubscribe trends across brands
Map existing CRM tooling (Brevo/Adobe/Salesforce) and identify 2-3 quick-win automation opportunities
Launch 3-5 cross-brand automated workflows (welcome series, re-engagement, win-back) and own performance optimization
Design and pilot 1-2 IA-powered personalization or dynamic content tests (subject lines, product recs, send-time optimization)
Consolidate and present quarterly CRM performance analysis by brand, including cohort analysis and growth levers
Contribute to 2+ innovation projects (audience sync, predictive scoring, or new channel activation) with documented recommendations
KPIs You'll Own
Open Rate (OR)
Track email open rates across campaigns to measure subject line and send-time effectiveness.
Click-Through Rate (CTR)
Monitor engagement depth; optimize creative, copy, and CTA placement based on CTR trends.
Deliverability Rate
Ensure inbox placement; track bounces, spam complaints, and reputation metrics.
Unsubscribe/Churn Rate
Measure audience health; low churn indicates relevance and segmentation quality.
List Growth (Opt-in, Re-opt-in, Reactivation)
Track base size expansion and win-back performance to sustain campaign scale.
A/B Test Lift
Quantify performance improvement from test variants vs. control to drive data-backed optimization.
Tools & Stack
Your Team
Your Manager
CRM/Data Marketing Lead (not specified)
Current Team
Cross-functional: editorial teams, tech, data, performance marketing, platform ops
Internship backfill; 6-month fixed contract
The Package
Salary
€800-€1,200/month
Remote
On-site, Boulogne-Billancourt, France
Benefits & Perks
Company Intelligence
Reworld Media is a French digital media and publishing group operating 10+ lifestyle, beauty, and family brands with millions of engaged users. They blend editorial content with performance marketing, leveraging first-party data and CRM to drive monetization across their portfolio.
Team Size
366
Customers
Media/beauty/family/lifestyle audiences across France and Europe
Culture
Data-driven, innovation-focused, cross-brand collaboration
Is This Role For You?
- You're studying marketing digital, analytics, communication, or business (Bac+3/+5 equivalent)
- You're comfortable with numbers, Excel, dashboards, and can build a KPI from scratch
- You've got CRM hands-on experience OR strong curiosity about email/push automation and audience segmentation
- You thrive on ownership—you'll coordinate with multiple teams and need to ship campaigns autonomously
- You're looking for pure creative/design work; this is data and execution-heavy
- You need remote flexibility; this is 100% on-site in Boulogne-Billancourt
- You lack basic spreadsheet literacy or comfort with performance metrics
Interview Process
Phone Screen
Intro call covering your marketing experience, CRM familiarity, and why this internship matters to you
Take-Home Test
Small CRM case study: analyze sample campaign data, propose optimizations, build a simple dashboard mockup
In-Person / Team Interview
Meet CRM lead and cross-functional partners; discuss your test results and how you'd approach a live project
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.