The Challenge
ICIS (RELX) needs a strategic marketing leader to drive growth across the Americas by translating global brand strategy into regional campaigns that resonate with commodity market professionals. You'll shape the regional marketing vision while building a high-performing team and directly impact commercial outcomes across North America and LATAM.
Your Mission
Audit current regional marketing performance and competitive positioning; establish baseline metrics for brand awareness and pipeline contribution
Define Americas-specific marketing strategy aligned with global priorities: digital transformation, brand elevation, and growth drivers
Build trusted relationships with regional sales, product, and commercial teams; align on 2026 revenue-driving initiatives
Assess and stabilize current marketing team; identify capability gaps and hiring needs
Launch 2-3 high-impact regional campaigns demonstrating brand elevation and driving qualified pipeline growth (target: 25%+ lift in brand consideration)
Implement marketing ops infrastructure (attribution, CRM integration, reporting dashboards) to prove marketing contribution to revenue
Establish Americas marketing center of excellence for digital and content strategy; document playbooks replicable across North America and LATAM
Deliver quarterly business reviews with measurable impact on sales velocity, customer acquisition cost, and lifetime value
KPIs You'll Own
Pipeline Contribution
Percentage of new pipeline originating from or influenced by marketing campaigns, tracked monthly against sales targets
Brand Health Score
Composite measure of awareness, consideration, and trust among key target segments in Americas markets
Customer Acquisition Cost (CAC)
Blended CAC by region and channel; track trend against YoY baseline to prove marketing efficiency gains
Marketing-Influenced Revenue
Dollar value of closed deals influenced by marketing touchpoints; direct measure of commercial impact
Team Engagement & Retention
Quarterly pulse surveys and retention rate; indicator of leadership effectiveness and culture strength
Tools & Stack
Your Team
Your Manager
Global Marketing Director (RELX)
Current Team
Regional team composition not specified; implied small to mid-size team supporting North America and LATAM
New regional leadership role; likely backfill or expansion given Americas growth focus
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% bonus tied to regional revenue and marketing metrics
Equity
Possible RELX equity as part of senior leadership package
Remote
Hybrid: NYC-based, 2-3 days on-site per week
Benefits & Perks
Company Intelligence
ICIS (owned by RELX) provides commodities market intelligence, pricing data, and supply-chain insights to global enterprises. They help thousands of companies optimize resource decisions through real-time market transparency and forecasting. RELX is a Fortune 500 data and analytics conglomerate serving professional markets globally.
Customers
Commodity traders, chemical companies, energy firms, logistics and supply-chain professionals globally
Culture
Collaborative, commercially-driven, data-obsessed, high-performance focused with emphasis on inclusivity and customer-centricity
Is This Role For You?
- You've led regional or global marketing teams at B2B SaaS or data/intelligence platforms and proven ability to impact revenue
- You thrive translating global strategy into localized, culturally-relevant campaigns that drive measurable business results
- You're comfortable in fast-moving environments; you lead by influence, build trust cross-functionally, and inspire high-performing teams
- You speak fluent marketing ops, analytics, and attribution-and you obsess over proving marketing's commercial value with data
- You need a fully remote role; this is hybrid with 2-3 days/week in NYC required
- Your background is primarily creative, brand-only, or demand-gen without P&L accountability or revenue contribution tracking
- You prefer hands-on execution over strategic leadership and team building; this role is 60% leadership, 40% strategy
Interview Process
Phone Screen
Recruiter validates regional marketing leadership experience and strategic vision alignment with ICIS Americas growth agenda
Marketing Director Interview
Deep dive on global strategy, regional translation approach, and how you'd collaborate across matrix
Sales/Commercial Stakeholder Round
Panel interview with Head of Commercial Marketing and key regional sales leader on how you drive pipeline and revenue
Executive Interview
Senior leader (likely RELX) assesses strategic thinking, team leadership philosophy, and cultural fit
Case Study or Presentation
Present 90-day regional marketing strategy based on ICIS background materials; demonstrate market research and commercial thinking
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.