The Challenge
Rede Américas needs a data-driven growth leader to own their entire digital funnel—from paid acquisition through CRO optimization. You'll connect performance media, SEO, and analytics to deliver predictable, scalable growth with measurable ROI.
Your Mission
Audit current media spend across Google Ads and Meta, identify efficiency gaps, and establish baseline CAC/ROAS benchmarks
Build or rebuild performance dashboards in GA4 with funnel KPIs, LTV modeling, and ROI tracking for executive reporting
Launch 3-5 high-impact CRO tests (landing page, checkout, CTAs) with A/B testing framework and document learnings
Map digital acquisition strategy across channels, define attribution model, and establish monthly growth council cadence
Reduce CAC by 15-25% through media optimization, audience refinement, and creative testing cycles
Implement SEO roadmap with content pillars, technical improvements, and organic traffic targets with monthly tracking
Deliver 20%+ improvement in key conversion rates through CRO program (30+ tests executed with statistical rigor)
Build predictive LTV models and forecast pipeline revenue 90 days out based on acquisition quality and cohort behavior
KPIs You'll Own
CAC (Cost of Acquisition)
Track blended acquisition cost across all channels; target monthly reduction through media efficiency and channel mix optimization.
ROAS/ROI by Channel
Monitor return on ad spend for paid media; establish thresholds for scaling winners and pausing losers.
Conversion Rate by Funnel Stage
Measure visitor-to-lead, lead-to-customer, and other micro-conversions; identify bottlenecks for CRO sprints.
LTV (Lifetime Value)
Model customer lifetime value by cohort, channel, and segment to guide acquisition spend allocation and payback periods.
Organic Traffic & Rankings
Track organic visitors, keyword rankings, and organic conversion rate; report monthly on SEO impact to business targets.
Tools & Stack
Your Team
Your Manager
VP Marketing or CMO (not specified)
Current Team
Cross-functional: marketing, data/analytics, product, tech, external partners
Backfill or new core growth leadership role
The Package
Salary
$85K-$130K base
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
Rede Américas is a Brazilian company operating in an unspecified industry. They're investing in digital growth infrastructure and seeking a leader to scale performance channels and funnel optimization.
Culture
Data-driven, performance-oriented, cross-functional collaboration
Is This Role For You?
- You've managed 6+ figure digital media budgets and can speak fluently about CAC, ROAS, and attribution
- You love running A/B tests, building dashboards, and turning raw data into winning strategies
- You're comfortable owning the full funnel from awareness through conversion—not siloed in one channel
- You want to build growth systems and processes, not just execute tactical campaigns
- You speak Portuguese or are ready to operate in a Portuguese-speaking market
- You're a creative-first marketer who avoids numbers and testing—this role is metrics-obsessed
- You prefer to manage one channel deeply (e.g., only paid social) rather than orchestrate multiple channels
- You need remote flexibility—this is on-site São Paulo, non-negotiable
- You struggle with data tools, GA4, and dashboards or find analytics 'boring'
Interview Process
Screening Call
Conversation about growth marketing experience, channel management, and approach to testing and measurement
Case Study / Test Project
Likely a take-home challenge analyzing a funnel dataset, identifying opportunities, or building a growth strategy outline
Technical Interview
Deep dive on GA4, dashboarding, attribution modeling, CRO methodology, and media buying strategy
Executive Conversation
Alignment on strategic priorities, growth vision, and team dynamics with CMO or VP Marketing
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.