The Challenge
QIMA Life Sciences is a global preclinical research leader seeking to dominate the Brazilian pharma/biotech market. You'll build the marketing strategy from the ground up, positioning their analytical and clinical development services to branded and generic drug sponsors across Brazil and internationally.
Your Mission
Audit current market position and competitive landscape; define go-to-market strategy with stakeholders
Create 8-10 SEO-optimized Portuguese/English web pages and launch lead magnet campaign targeting pharma decision-makers
Develop sales enablement toolkit: 3 technical presentations, regulatory compliance guides, and pitch decks for ANVISA/ICH-GCP positioning
Establish KOL network: identify and engage 15-20 key opinion leaders in Brazilian pharma/biotech
Execute 2 major conference/trade show campaigns with measurable lead generation and pipeline contribution
Launch monthly scientific newsletter (500+ subscribers) and achieve 25%+ open rates on email campaigns
Deliver 5 technical white papers/articles positioning QIMA services in biosimilars and generic drug development
Track and report on full marketing ROI: cost per lead, conversion rate to sales pipeline, and revenue influence by channel
KPIs You'll Own
Cost Per Lead (CPL)
Track acquisition cost by channel (web, email, events) to optimize marketing spend efficiency
Lead-to-Pipeline Conversion
Percentage of marketing-qualified leads that convert to sales pipeline stages
Website Traffic & SEO Rankings
Monthly organic traffic growth and ranking positions for pharma/biotech keywords in PT and EN
Email Engagement Rate
Open rates, click-through rates, and conversion rates for newsletters and campaign emails
Event ROI
Leads generated per event, cost per lead, and pipeline value influenced by conference participation
Tools & Stack
Your Team
Your Manager
Marketing & Communication Director, Life Sciences
Current Team
Marketing, sales, R&D teams; external partners (agencies, designers, freelancers)
New role – first dedicated marketing lead for Brazil market
The Package
Salary
$85K-$120K BRL annually
Remote
On-site, São Paulo
Benefits & Perks
Company Intelligence
QIMA Life Sciences is a global leader in preclinical research and analytical services supporting drug development for pharma and biotech sponsors. They provide regulatory expertise (ANVISA, ICH-GCP) and clinical development support for both branded and generic therapeutics.
Customers
Pharma sponsors, biotech companies, generic drug manufacturers
Culture
Scientific rigor, innovation-driven, international collaboration, growth-focused
Is This Role For You?
- You have an MSc+ in Life Sciences (Pharmacy, Biology, Biotech, Chemistry) and 3-5 years B2B marketing experience in pharma/biotech/CRO
- You speak fluent English, Portuguese, and Spanish—essential for this regional role
- You're energized by translating complex regulatory/technical content into compelling marketing messages for multiple audiences
- You want to own a market segment and build a marketing function from scratch with strategic autonomy
- You're comfortable jumping between sales enablement, content creation, SEO, events, and strategic planning
- You lack scientific background or don't understand drug development/clinical research workflows
- You're not fluent in Portuguese or Spanish—this role requires real-time collaboration with local stakeholders
- You prefer hands-off strategy roles; this requires hands-on execution across content, events, sales support, and measurement
- You're uncomfortable with regulatory compliance details (ANVISA, ICH-GCP, biosimilar positioning)
Interview Process
Initial Screening
Confirm qualifications (MSc+, 3-5 yrs experience), language fluency, and understanding of pharma/biotech market
Case Study / Portfolio Review
Present 2-3 past B2B marketing campaigns; discuss ROI measurement, content strategy, and lead generation results
Technical Deep Dive
Discuss drug development process, regulatory frameworks (ANVISA, ICH-GCP), and how you'd position QIMA's services
Leadership Conversation
Meet with Marketing Director and Managing Director Brazil; discuss market strategy, team collaboration, and growth vision
Interested in this role?
Apply now and hear back within days, not weeks.
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