The Challenge
Publix is one of the largest employee-owned supermarket chains in the US, and they need a Digital Marketing Manager to own end-to-end campaign execution across Publix.com and multiple vendor platforms. You'll be the SPOC orchestrating everything from requirements to launch to optimization—no hand-offs, full ownership.
Your Mission
Map all current digital marketing platforms, stakeholder relationships, and campaign workflows; document requirements gathering processes and create standardized templates
Lead 2-3 active campaigns from brief to launch, establishing performance baselines and tagging/tracking validation protocols
Build cross-functional alignment playbook with IT, creative, analytics, and external vendors; clarify decision-making authority and escalation paths
Audit existing digital experiences for accuracy, accessibility, and performance gaps; prioritize quick wins
Establish quarterly campaign cadence with predictable scoping, budgeting, and delivery timelines; reduce time-to-launch by 20%
Own and optimize 6+ campaigns with measurable KPI improvement (conversion rate, bounce rate, engagement, mobile performance)
Build vendor management framework with SLAs, contract terms, and performance tracking; demonstrate ROI on vendor spend
Implement testing discipline (A/B testing, personalization, accessibility compliance); document learnings and integrate into future campaigns
KPIs You'll Own
Campaign Performance vs. KPI
Conversion rate, click-through rate, engagement metrics, and revenue attribution for assigned digital experiences
Time-to-Launch
End-to-end cycle time from requirements to live deployment; target reduction of 15-20% by month 6
Tracking & Tagging Accuracy
Percentage of campaigns with correct implementation and validation; target 100% accuracy before launch
Vendor Efficiency
Budget variance, on-time delivery rate, and quality metrics for external agency and platform partners
Mobile Performance
Load time, responsiveness, and conversion rates across mobile, tablet, and desktop experiences
Tools & Stack
Your Team
Your Manager
Not specified; likely VP or Director of Digital Marketing
Current Team
Part of Digital Marketing Strategy team; cross-functional partners in IT, creative, analytics, e-commerce, and external vendors
Not specified; backfill or growth role unknown
The Package
Salary
$85K-$120K base
Equity
Possible (Publix is employee-owned; structure unknown)
Remote
On-site, Lakeland, FL
Benefits & Perks
Company Intelligence
Publix Super Markets is one of the largest employee-owned supermarket chains in the US with a strong reputation for customer service and quality. Founded in 1930, Publix operates hundreds of stores across the Southeast with a significant e-commerce presence. This is a mature, stable company investing heavily in digital transformation.
Founded
1930
Funding
Privately held (employee-owned)
Customers
B2C retail; millions of grocery shoppers across Southeast US
Culture
Employee-owned, customer-centric, structured corporate environment
Is This Role For You?
- You've managed digital campaigns end-to-end for a large e-commerce or retail business (3+ years proven experience)
- You're fluent in digital platforms (WordPress, e-commerce CMSs), analytics, and web development concepts—and you speak both marketing and technical fluently
- You thrive as a SPOC and project lead, comfortable managing vendors, budgets, timelines, and cross-functional teams simultaneously
- You're data-driven and obsessed with campaign performance metrics; you want to own outcomes, not just execute tasks
- You're detail-oriented on tracking/tagging and accessibility compliance; quality matters as much as speed
- You want 100% remote work or WFH flexibility—this is full on-site in Lakeland, FL
- You're looking for startup velocity and autonomy to reinvent everything; Publix is structured, mature, and process-heavy
- You don't care about tracking validation, A/B testing rigor, or measurable outcomes; this role is metrics-obsessed
- You struggle with vendor management, cross-functional alignment, and consensus-building; this is a coordination-heavy role
Interview Process
Phone screen
Recruiter or hiring manager explores your digital marketing background, platform experience, and project ownership examples
Technical interview
Dive into specific campaigns you've led: scoping, tracking, optimization, vendor management, and cross-functional collaboration
Case study or assessment
Likely presented with a sample campaign brief or digital experience challenge; walk through your approach to requirements, design, testing, and optimization
Stakeholder interviews
Meet with IT, analytics, creative, and e-commerce teams to assess collaboration style and problem-solving approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.