The Challenge
A major food industry player needs you to own their digital strategy end-to-end—from agency management to ecommerce merchandising to brand reputation. You'll have real P&L impact and cross-functional reach across marketing, ops, and customer service.
Your Mission
Audit current agency performance against KPIs; establish clear SLAs, scope, and accountability frameworks with all external partners
Map digital channel performance (paid, organic, owned) and identify 2-3 quick wins for conversion rate or AOV improvement
Conduct competitive brand presence audit across review sites, social, and third-party marketplaces; document reputation gaps
Align with product/merchandising teams on Q2 promotional calendar and ecommerce product assortment strategy
Deliver 15-25% improvement in priority KPI (conversion, AOV, or customer satisfaction) through merchandising and campaign optimization
Implement unified brand voice and messaging standards across all digital touchpoints; reduce off-brand content by 80%+
Build predictive dashboard tracking revenue impact of digital initiatives; tie agency deliverables directly to revenue outcomes
Launch 2-3 cross-functional ecommerce initiatives (seasonal campaign, product bundling, or inventory-driven promotion) that drive measurable uplift
KPIs You'll Own
Conversion Rate
Track digital-to-sale conversion across all channels; benchmark against industry and your own baseline quarterly.
Average Order Value (AOV)
Monitor AOV trends by channel and campaign; test bundling and merchandising strategies to move the needle.
Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV)
Ensure paid digital spending delivers payback within 6-12 months; guide agency spend allocation by channel efficiency.
Brand Reputation Score
Monitor review ratings, sentiment, and share-of-voice across Google, Yelp, social, and third-party food/beverage sites.
Revenue per Digital Channel
Isolate revenue contribution by owned/organic/paid to optimize mix and hold agencies accountable for ROI.
Tools & Stack
Your Team
Your Manager
Likely Chief Marketing Officer, VP Marketing, or Chief Commercial Officer (not specified)
Current Team
Cross-functional access to Marketing, Customer Service, Product, and Merchandising; manage external agency partners
Backfill or new growth role (not specified; job posted as full-time manager)
The Package
Salary
$95K-$130K base
Remote
On-site, 5 days/week in Owings Mills, MD (Baltimore area)
Benefits & Perks
Company Intelligence
Profiles is an award-winning creative and marketing workforce solutions provider headquartered in Baltimore, MD. However, the actual hiring company is a leader in the food industry (not Profiles itself—Profiles is the recruiter). The food company operates ecommerce, multiple digital channels, and serves a national customer base.
Customers
B2C and B2B food industry customers
Culture
Profiles emphasizes diversity, equity, and inclusion; entrepreneurial mindset; collaborative, fast-moving environment
Is This Role For You?
- You've managed external agencies before and can set clear deliverables, timelines, and hold partners accountable
- You're comfortable analyzing ecommerce KPIs (conversion, AOV, CAC, retention) and translating data into strategy
- You've owned digital merchandising, promotional planning, or inventory-marketing alignment in a previous role
- You thrive in cross-functional environments and communicate clearly with non-marketing stakeholders (ops, product, customer service)
- You want a visible, autonomous role with direct impact on revenue in a mature, established brand
- You need remote flexibility or flexibility on office days—this is 5 days/week on-site in Baltimore
- You're early-career and need heavy mentorship; this role expects you to lead and manage stakeholders independently
- You've only done paid advertising or social; this role requires breadth across ecommerce, merchandising, reputation, and agency management
Interview Process
Initial screen (Profiles recruiter)
Confirm background in digital marketing, ecommerce, and agency management; assess cultural fit
Manager/hiring manager conversation
Deep dive on digital strategy, past KPI wins, and examples of agency leadership and cross-functional collaboration
Case study or scenario
Likely presented with ecommerce or agency management challenge; asked to outline strategy and approach
Final interview(s) with leadership
Alignment on vision, company culture, and ability to execute across teams
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.