The Challenge
Prime Video is in 240+ countries and crushing it. You'll own Fire TV merchandising—the storefront where millions discover what to watch. Real impact on acquisition, engagement, and retention across Latin America and beyond.
Your Mission
Master Fire TV merchandising setup and launch 3-5 campaigns (new titles, sports, promos) with documented performance baseline
Build measurement framework: define success metrics, establish reporting processes, and create first monthly performance dashboard
Collaborate cross-regionally to audit share-of-voice allocation and document current SOPs for FTV channel
Run 2-3 A/B tests on messaging, navigation, or campaign timing; document results and present recommendations
Own end-to-end execution of 8+ merchandising campaigns with measurable lift in acquisition or engagement metrics
Identify and implement 2-3 process efficiency improvements (automation, templates, or workflow optimization) with team adoption
Develop repeatable best-practices playbook for new title launches and seasonal campaigns across regions
Present quarterly business review with trend analysis, performance vs. KPIs, and strategic recommendations for H2
KPIs You'll Own
Campaign Conversion Rate
Track % of FTV impressions that convert to Prime Video subscriptions or engagement (views, sign-ups).
Cost Per Acquisition (CPA)
Measure efficiency of merchandising spend across campaigns to ensure ROI targets are met.
Click-Through Rate (CTR)
Monitor FTV storefront CTR by campaign, title, and promotion to optimize messaging and placement.
Merchandising Test Velocity
Track number of tests launched, completed, and actioned monthly to drive continuous optimization.
Share of Voice (SOV)
Measure your campaigns' allocation vs. total FTV inventory to ensure regional alignment and fairness.
Tools & Stack
Your Team
Your Manager
O&O Marketing Lead or Regional Marketing Manager (not specified)
Current Team
Prime Video International Marketing Team (O&O channel focus); cross-functional collaboration with product, channel, and regional teams
New role backfill for growing PVI team
The Package
Salary
$55K-$75K base
Remote
On-site, Greater São Paulo Area
Benefits & Perks
Company Intelligence
Prime Video is Amazon's premium on-demand streaming service available in 240+ countries, home to hits like Lord of the Rings: Rings of Power, Fallout, and The Boys. The platform is at the forefront of entertainment innovation with a mission to drive customer growth and engagement through data-driven marketing.
Customers
Prime Video subscribers globally (240+ countries and territories)
Culture
Fast-paced, customer-obsessed, innovation-driven, detail-oriented, deadline-focused
Is This Role For You?
- You have 2+ years of hands-on marketing experience (campaigns, lifecycle email, e-commerce, or brand marketing)
- You're fluent in data: Excel macros, pivot tables, Tableau dashboards, and turning numbers into action
- You thrive in fast-paced, deadline-driven environments and can juggle multiple campaigns without dropping the ball
- You're curious about merchandising, testing, and optimization—and you obsess over metrics and ROI
- You're based in or willing to relocate to Greater São Paulo and excited by entertainment/streaming
- You need remote flexibility or can't commit to on-site in São Paulo full-time
- You don't have hands-on campaign or email marketing experience (this is execution-heavy, not strategy-only)
- You're uncomfortable with SQL, Tableau, or Excel—this role is data-intensive
- You prefer stability over pace; this is a fast-moving environment with tight deadlines
Interview Process
Phone Screening
Recruiter confirms background, motivation, and on-site availability
Marketing Case Study or Exercise
Design a merchandising campaign for a fictional Prime Video title; focus on messaging, metrics, and testing approach
Hiring Manager Interview
Deep dive on campaign execution experience, data analysis skills, and cross-functional collaboration
Cross-Functional Panel
Meet with product, channel, or analytics stakeholders; assess fit and communication
Offer & Onboarding
Amazon standard offer process; 2-week ramp with mentor and systems training
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.