Digital Marketing Manager

Job Summary

The Digital Marketing Manager, Organic & Web owns the execution engine for the company's owned and organic marketing channels. This hands-on individual contributor role produces and optimizes SEO and AEO content, maintains a healthy and high-converting website, runs organic social programs, and operates the company's account-based marketing platform, following a consistent rhythm of produce, publish, measure, and optimize.

This role executes established strategy rather than setting it, working closely with Product Marketing, which owns ABM account selection, messaging, and Sales/SDR coordination. It does not own account or messaging strategy, paid media, or backend website engineering; it is accountable for execution quality, content and channel health, measurement, and continuous optimization.

Key Responsibilities

Produce and optimize SEO content, landing pages, and on-page fundamentals (structure, metadata, internal linking, search visibility) for the company website, and optimize for citation within AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews. Maintain the keyword and topic roadmap with the growth marketing team; monitor rankings, organic traffic, content performance, and AI-citation visibility, and translate recurring SEO/AEO reviews into prioritized actions. Execute the organic content pipeline against a predictable calendar, holding consistent quality, messaging, and brand standards, and refresh and repurpose existing content to improve performance. Maintain a recurring website review calendar, manage CMS updates, resolve outdated content and broken links, and partner with Marketing Operations on layouts, navigation, calls to action, and landing pages to improve conversion. Own organic social execution across active platforms, drafting, scheduling, publishing, and optimizing content in a consistent brand voice, and run structured A/B tests, applying learnings to content, format, timing, and engagement. Operate the ABM platform end to end (audience creation, target-account setup, campaign build, targeting, activation, reporting), executing against Product Marketing's strategy with accurate setup, naming, and tracking. Monitor account and campaign performance, develop and scale multi-version 1:few ad creative, and produce performance readouts that report results, insights, and next steps to Product and Growth Marketing.

Qualifications

Four or more years in digital, growth, or content marketing, preferably B2B or B2B SaaS. Hands-on SEO (keyword research, topic planning, on-page optimization, internal linking, performance analysis) and familiarity with Answer Engine Optimization. Demonstrated ability to write, edit, optimize, and publish high-quality organic content at a consistent cadence. Working knowledge of website CMS platforms, page layout, user journeys, and conversion-rate optimization. Experience running organic social programs and structured A/B tests. Hands-on experience with an ABM platform (e.g., 6sense, Demandbase, Propensity) and a social media management platform (e.g., Oktopost, Sprinklr, Sprout Social). Proficiency with GA4 and digital channel reporting, with strong analytical skills to turn data into prioritized actions. Strong project and calendar management across multiple recurring workstreams, clear communication across cross-functional stakeholders, and a self-directed, detail-oriented, quality-focused working style.