The Challenge
PicPay is Brazil's fastest-growing financial ecosystem with 35M+ active users. You'll build the governance framework that scales Growth initiatives across CRM, ensuring data quality, process efficiency, and regulatory compliance at massive scale.
Your Mission
Map and document all current Growth CRM processes, identify 5+ efficiency gaps and create standardized workflow templates
Establish and baseline 8-10 critical Growth KPIs (activation rate, retention, cohort health, communication cadence compliance)
Design and implement governance rituals (weekly syncs, monthly reviews, quarterly strategy alignment) across Growth teams
Build SQL-based dashboards in Databricks to surface process health metrics and bottlenecks in real-time
Reduce Growth campaign deployment time by 30% through process optimization and automation
Achieve 95%+ compliance rate across all Growth governance standards across teams
Launch A/B testing governance framework with 50+ validated experiments tracking
Train and certify 3+ cross-functional teams on new process standards and continuous improvement mindset
KPIs You'll Own
Process Compliance Rate
Percentage of Growth initiatives adhering to documented governance standards monthly
Time-to-Campaign
Days from concept to live deployment for Growth campaigns (target: 30% reduction)
Data Quality Score
Accuracy and completeness of CRM data flowing through Growth processes (target: 98%+)
A/B Test Velocity
Number of validated experiments conducted monthly with proper governance framework
Team Adoption Score
Percentage of Growth teams actively using new process templates and tools
Tools & Stack
Your Team
Your Manager
Growth Lead or VP Growth (not specified in posting)
Current Team
Growth team structure not disclosed; you'll coordinate across multiple Growth initiatives
New role to scale governance function as PicPay accelerates growth initiatives
The Package
Salary
R$120K-R$180K base
Remote
On-site in Greater São Paulo Area (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
PicPay is a complete fintech ecosystem founded in 2012 in Vitória, ES, serving 35M+ active customers across personal finance, B2B services, investments, and commerce (PicPay Shop). Part of J&F Group, one of Brazil's largest conglomerates, PicPay aims to be the primary daily account for millions of Brazilians.
Founded
2012
Customers
35M+ active users
Culture
Owner mentality, discipline, determination, availability, simplicity, humility, honesty; values equity, pluralism, ethics, respect
Is This Role For You?
- You've managed high-volume CRM data and built SQL queries that informed real product decisions
- You're obsessed with process efficiency and can spot bottlenecks in complex workflows immediately
- You've run A/B tests at scale and understand how to design governance that doesn't kill experimentation velocity
- You can translate technical metrics into business language and train teams on new standards without sounding corporate
- You thrive in fast-growth environments where yesterday's solution is already outdated
- You're remote-only; this is 100% on-site in São Paulo with no flexibility mentioned
- You don't enjoy data work or SQL makes you nervous—this role is heavily hands-on with analytics
- You see governance as bureaucracy rather than enablement—PicPay wants process innovation, not red tape
- You struggle with Portuguese or can't communicate complex ideas clearly in writing
Interview Process
Initial conversation
Discuss your Growth/CRM background, data fluency, and why process governance excites you
SQL & analytics case study
Take-home or live challenge: analyze a CRM dataset, identify inefficiencies, propose KPIs
Process design exercise
Walk through how you'd document and optimize a complex multi-team workflow
Leadership conversation
Meet with Growth leadership to align on governance priorities and team dynamics
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.