The Challenge
Palo Alto Networks needs a Director to transform their digital presence into a revenue-driving machine. You'll be the air traffic controller between marketing ambitions and engineering execution, owning the full funnel from awareness to conversion.
Your Mission
Map the current state of digital marketing products and identify top 3 conversion bottlenecks in the customer journey
Establish baseline KPIs for website performance, conversion rates, and pipeline contribution across key segments
Build alignment between Marketing, Growth, and Engineering teams on shared OKRs and a 12-month product roadmap
Launch first personalization initiative using first-party data to drive mid-funnel engagement on key landing pages
Deliver 2-3 major product releases that increase on-demand experience conversion rate by minimum 20%
Implement sophisticated activation triggers and real-time personalization across webinar and event registration flows
Establish end-to-end journey orchestration platform connecting paid/organic channels to conversion points
Achieve predictable sprint delivery cadence with Scrum teams, hitting 90%+ story point accuracy for 3 consecutive sprints
KPIs You'll Own
Website Conversion Rate
Track % of paid/organic visitors converting to SQLs or event registrations, broken by segment and campaign source.
Pipeline Contribution
Attribute revenue influenced by digital product improvements month-over-month.
Funnel Velocity
Days from initial touch to demo request or webinar registration; measure improvement from personalization efforts.
Sprint Velocity & Predictability
Story points delivered per sprint with <10% variance to forecast; indicator of team health and roadmap reliability.
Engagement Rate (On-Demand Content)
% of registrants completing webinars or interactive content hubs; proxy for content-market fit.
Tools & Stack
Your Team
Your Manager
VP or SVP of Digital Marketing or Chief Marketing Officer
Current Team
Dedicated Scrum teams (Developers, UX/UI, QA); partnership with Growth, Demand Gen, and Product teams
Backfill or expansion role for established digital marketing org
The Package
Salary
$200K-$240K base
Variable
Likely 20-30% bonus based on funnel/revenue KPIs
Equity
Stock options or RSUs typical for director-level
Remote
On-site in Santa Clara, CA full-time; flexibility for critical business needs
Benefits & Perks
Company Intelligence
Palo Alto Networks is a Fortune 500 cybersecurity leader protecting the digital way of life across enterprises and governments. They weave AI into everything they build and operate at the intersection of innovation and real-world impact. Founded in 2003, they're one of the most trusted names in cloud security and threat prevention.
Founded
2003
Funding
Public (PANW)
Customers
Enterprise and government organizations globally
Culture
Values-driven: Disruption, Collaboration, Execution, Integrity, Inclusion. In-person first mentality (full-time office presence expected).
Is This Role For You?
- You've run product for B2B marketing platforms or digital experiences and know how to connect business metrics to engineering roadmaps
- You're fluent in Agile/Scrum and comfortable facilitating ceremonies with distributed technical teams
- You obsess over funnel metrics and have shipped features that moved conversion needles by 15%+
- You thrive as a translator between non-technical stakeholders and engineers; you can turn vague requests into crystal-clear user stories
- You want to work on high-stakes cybersecurity products that actually matter—not vanity features
- You need remote flexibility or work-from-home options; this role is on-site, full-time in Santa Clara
- You're a solo IC contributor who doesn't enjoy Scrum ceremonies, stakeholder management, or team leadership
- You lack hands-on experience with product roadmapping, prioritization frameworks, or conversion rate optimization
Interview Process
Phone Screen
Recruiter vets background in product management, digital marketing, and Agile leadership (30 mins)
Product Strategy Deep Dive
Interview with hiring manager on past roadmap decisions, how you've prioritized competing stakeholder demands, and approach to funnel optimization (45 mins)
Cross-Functional Panel
Meet with Engineering Lead, Marketing stakeholders, and Head of Analytics; assess collaboration style and ability to translate between teams (60 mins)
Executive Leadership Round
VP or SVP-level conversation on vision for digital product strategy and alignment with broader company initiatives (30 mins)
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.