Digital Marketing Specialist

About Pacific Crest Services (PCS)

Pacific Crest Services (PCS) is a national independent insurance agency alliance supporting independent P&C agencies across 37 states. We partner with independent agencies, providing them with carrier access, operational support, technology, and marketing resources so they can stay independent while competing at a higher level.

At PCS, marketing isn't just a support function, it's a growth driver. Our partner agencies depend on strong brand presence, consistent content, and effective digital outreach to attract clients and recruit talent. This role sits at the center of that effort.

Job Description

PCS is seeking a hands-on Digital Marketing Specialist to own content creation, social media, and digital presence across both our corporate brand and our network of partner agencies.

This is a production-forward role for someone who is equally comfortable writing a compelling LinkedIn post, designing a print flyer in Adobe Illustrator, and publishing a blog article in WordPress- all in the same week. You'll work across B2B and direct-to-consumer (DTC) channels, supporting PCS corporate communications and individual partner agency brands.

This role reports directly to the Director of Marketing and is based in-office in Eagle, Idaho.

Key Responsibilities

Content Creation & Social Media

• Develop and manage social media content calendars for Pacific Crest Services (B2B) and partner agencies (DTC)
• Write, edit, and publish blog content aligned to brand voice, SEO best practices, and Answer Engine Optimization (AEO) principles
• Manage posting and engagement across Google My Business, LinkedIn, Facebook, Instagram, and other relevant platforms
• Monitor performance metrics and use insights to refine content strategy over time
• Work directly with partner agencies to develop and execute content strategies aligned to their local brand, market, and growth goals

Web Design & Publishing

• Publish blog content and landing pages in WordPress using the Divi builder
• Build and maintain custom landing pages in support of campaigns and partner agency initiatives
• Ensure web content is properly formatted, on-brand, and optimized for search

Graphic Design

• Design digital and print assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Produce social graphics, web banners, print collateral, and promotional materials for PCS and partner agencies
• Maintain brand consistency across all visual outputs

Newsletter

• Produce and distribute the quarterly Pacific Crest Services newsletter
• Coordinate content gathering, design, and delivery across internal stakeholders

Required Qualifications

• 2-4 years of experience in social media management and content creation
• 2+ years of hands-on WordPress experience (Divi builder experience a plus)
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong writing, editing, and proofreading skills
• Ability to manage multiple brands and content streams simultaneously
• Comfortable working independently and managing deadlines without heavy oversight

Preferred Qualifications

• Experience in insurance, financial services, or other regulated industries
• Familiarity with SEO and AEO (Answer Engine Optimization) best practices and content optimization
• Experience with email marketing platforms and newsletter production
• Background supporting both B2B and consumer-facing brands

What Success Looks Like

• Partner agencies feel supported with clear content direction and consistent execution
• PCS and partner agency social channels are active, on-brand, and growing
• Blog content is published consistently, optimized for both search engines and AI-driven answer engines, and driving organic traffic
• Partner agency websites reflect current campaigns and accurate information
• The quarterly newsletter goes out on time and looks great
• Marketing assets are produced efficiently without sacrificing quality

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person