Director of Marketing, Restaurant Brand Growth

Director of Marketing, Restaurant Brand Growth Location: Reston, VA Job Type: Full-Time Compensation: $120,000-$135,000 base + bonus + car allowance

On the Line Hospitality is searching for a Director of Marketing for a growing restaurant brand in the DMV market.

This is not a role for someone who only wants to manage social posts or make things look nice.

This role is for someone who understands restaurants, traffic, guest counts, check average, menu rollouts, local store marketing, promotions, loyalty, catering opportunities, and how marketing connects directly to sales.

You’ll lead marketing for a growing multi-unit restaurant brand with locations across the DMV. The work is both strategic and hands-on: building campaigns, supporting menu launches, improving digital presence, driving local store marketing, strengthening community partnerships, and helping underperforming restaurants grow.

We’re looking for someone who can think big, move fast, and still jump in when the team needs quick marketing support.

What You’ll Own

• Marketing strategy for a growing restaurant brand
• Local store marketing campaigns that drive guest traffic
• Menu launch and promotional plans
• Digital, website, email, social, and loyalty initiatives
• Community partnerships, catering support, and local activations
• Marketing performance tracking tied to sales and ROI
• Brand consistency across restaurants, menus, events, and guest touchpoints

What We’re Looking For

• Direct restaurant marketing experience
• Experience supporting multi-unit restaurants or hospitality brands
• Strong understanding of local marketing, promotions, and guest traffic
• Comfortable with digital, social, email, websites, and basic creative tools
• Able to work closely with operations and restaurant leadership
• Strategic enough to build the plan, hands-on enough to help execute it
• DMV "Preferably" Virgina market knowledge is a strong plus

Why This Role Matters

This is not a “make things look pretty” marketing role.

The goal is to help grow the brand, improve restaurant performance, increase guest counts, and support locations that need a stronger local marketing push.

If you’ve worked in restaurant marketing and want a role where your work is tied directly to business results, this is worth a conversation.

Schedule

Hybrid role based in Reston, VA, with time spent between HQ and restaurant locations.

Benefits

Health, dental, vision, PTO, 401(k) match, disability coverage, tuition reimbursement, referral program, travel/restaurant discounts, pet insurance, and additional company perks.

Pay: $120,000.00 - $135,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Relocation assistance
• Vision insurance

Application Question(s):

• Preferred email address for scheduling
• Please provide linkedin profile

Experience:

• senior marketing : 4 years (Preferred)
• restaurant marketing: 2 years (Required)

Ability to Commute:

• Reston, VA 20190 (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person