The Challenge
Omnicom Media is hunting for a Group Director to own analytics strategy and execution for a portfolio of major clients. You'll build measurement frameworks, lead a BI team, and drive data-driven recommendations across all channels-turning raw data into client gold.
Your Mission
Audit current measurement plans for assigned clients; identify gaps in attribution, cross-channel tracking, and reporting cadence
Establish standardized analytics playbook and dashboard templates using Tableau/SharePoint
Onboard team on media math fundamentals and your POV on programmatic, DMPs, and martech stack
Present initial findings and quick wins to clients with 3-5 actionable recommendations per account
Deploy advanced attribution models (first-touch, last-touch, multi-touch) across 80%+ of client campaigns
Scale automation across reporting workflows; reduce manual reporting time by 40%+
Mentor team to independently own client BI deliverables; 2+ direct reports certified on key tools
Contribute 2+ new business proposals leveraging advanced measurement as differentiator
KPIs You'll Own
Campaign Attribution Accuracy
% of campaigns with documented, validated attribution models in place
Reporting Turnaround Time
Days from campaign end to delivery of final insights deck to client
Team Capability Maturity
% of direct reports independently owning client analytics deliverables without escalation
Client Satisfaction (NPS/CSAT)
Quarterly survey score on quality and actionability of analytics recommendations
New Business Impact
Revenue attributed to analytics-driven insights presented in new business pitches
Tools & Stack
Your Team
Your Manager
Not specified; likely VP or SVP of Analytics/BI
Current Team
Business Intelligence & Accountability team (size TBD); will mentor and manage direct reports
Leadership backfill or growth hire; new role managing existing BI team
The Package
Salary
$180K-$240K base
Variable
Likely 15-25% annual bonus tied to client satisfaction and new business
Remote
On-site, Los Angeles, CA. No remote flexibility mentioned.
Benefits & Perks
Company Intelligence
Omnicom Media is part of IPG Mediabrands, one of the largest global media and communications agency networks. They manage media strategy, buying, and analytics for Fortune 500 brands across all channels. Strong commitment to inclusion, data-driven decision-making, and integration across strategy, creative, and activation.
Customers
Enterprise brands (implicit from agency model)
Culture
Values-driven, inclusive, collaborative across disciplines, data-first mentality
Is This Role For You?
- You've managed analytics or BI teams before and can mentor people on media math, attribution, and modern martech
- You're fluent in the media agency stack: programmatic, DCM, DMPs, Google Analytics, and at least one BI platform
- You thrive translating complex data stories for C-suite clients and recommending next moves with confidence
- You want to own a strategic function (not just execute) and shape how major brands measure ROI across channels
- You need remote flexibility or work-from-anywhere culture; this role is on-site LA only
- Your last 8+ years were hands-on analytics execution and you haven't managed teams or mentored people
- You're weak on client-facing communication or uncomfortable presenting recommendations to senior stakeholders
- You lack hands-on experience with media-specific tools (programmatic, attribution, ad servers, DMPs)
Interview Process
Initial Screen
Recruiter call; confirm background in media analytics, BI tools, and team leadership (15 min)
Hiring Manager Deep Dive
VP/SVP of Analytics discusses your measurement philosophy, past client wins, and team building approach (45 min)
Case Study / Work Sample
Walk through a past attribution model or measurement plan you owned; defend your choices and trade-offs
Team Round
Meet 1-2 senior team members; discuss collaboration, training philosophy, and how you'd elevate BI capability
Client Simulation
Present a sample analytics finding and recommendation to a mock client panel (30 min)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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