The Challenge
Oakmont Group treats marketing as a revenue engine, not support. You'll own demand generation strategy end-to-end—from campaign planning through pipeline creation—working directly with sales to prove every peso spent drives qualified deals.
Your Mission
Launch and optimize 3+ paid media campaigns (Google, LinkedIn) with target CPL and MQL benchmarks established
Build lead nurturing workflows in RD Station with defined MQL→SQL qualification criteria and handoff process
Establish baseline KPI tracking dashboard (CPL, CAC, MQL, SQL, pipeline value) with weekly reporting cadence
Align with sales team on lead quality standards and implement feedback loop for campaign optimization
Achieve 30%+ month-over-month improvement in cost per qualified lead through testing and channel optimization
Generate 500+ SQLs monthly with traceable pipeline contribution and revenue influence
Scale 2-3 highest-performing channels and test 2 new acquisition channels based on data
Develop ABM strategy for top 20 target accounts with personalized campaign execution
KPIs You'll Own
CPL (Cost Per Lead)
Track efficiency of paid spend per marketing-qualified lead generated across all channels.
MQL to SQL Conversion Rate
Measure quality of leads reaching sales qualified status to optimize nurturing and qualification criteria.
Pipeline Generated
Revenue value of opportunities influenced or created by demand gen campaigns.
CAC (Customer Acquisition Cost)
True cost to acquire a customer, tying marketing spend to closed revenue.
Channel ROI
Return on investment per paid channel (Google, LinkedIn, events, etc.) to optimize budget allocation.
Tools & Stack
Your Team
Your Manager
Marketing Director or VP Growth (not specified)
Current Team
Team composition unknown; likely small growth/demand gen unit
New hire or backfill position (not specified)
The Package
Salary
R$80K-R$120K base
Remote
On-site, Barueri, São Paulo, Brazil
Benefits & Perks
Company Intelligence
Oakmont Group is a B2B organization that positions marketing as a core revenue driver, not a support function. They prioritize data-driven demand generation and direct alignment between marketing and sales.
Culture
Dynamic, collaborative, results-oriented. Emphasis on testing, optimization, and measurable impact.
Is This Role For You?
- You live and breathe metrics—CPL, CAC, MQL, pipeline value are your native language
- You've successfully run paid campaigns (Google, LinkedIn) and optimized them to hell
- You want autonomy to own a full demand gen motion, not execute one-offs for someone else
- You thrive in fast-paced environments where you test, measure, and iterate weekly
- You can talk to sales teams without flinching and build processes they'll actually use
- You're a 'brand first' marketer who thinks ROI is secondary—Oakmont measures everything
- You need hand-holding; this role demands self-direction and problem-solving
- You hate spreadsheets, data, or being questioned on campaign performance
- You prefer creative campaigns over converting leads—this is pure growth/demand gen
Interview Process
Initial screening
Recruiter or hiring manager discussion about your demand gen background and metrics you've owned
Deep dive case study
Walk through a paid campaign you've run—strategy, targeting, optimization, results, what you'd do differently
Sales alignment conversation
Discussion with sales leader about how you'd structure lead qualification and reporting
Final offer round
Team fit and logistics with hiring manager or VP Growth
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.