The Challenge
Nuvative's lending subsidiary Net Pay Advance needs a hands-on Digital Marketing Manager to own their entire digital funnel across SEO, social, email, and content. You'll lead a team of 4-5 and drive measurable growth for an online lending platform serving thousands of customers.
Your Mission
Audit and establish baseline metrics across all digital channels (organic traffic, social engagement, email performance, conversion rates)
Implement SEO backlinking strategy and conduct keyword gap analysis to identify quick wins
Build and publish first 90-day content calendar across social, email, and owned channels
Meet with customer service team to document customer segments and update targeting parameters in active campaigns
Increase organic website traffic by 25%+ through SEO improvements and content optimization
Establish standardized monthly performance reporting dashboard across all marketing channels
Launch and optimize at least 2 integrated email marketing campaigns with A/B testing
Document team processes and develop training framework to improve campaign execution velocity and consistency
KPIs You'll Own
Organic Traffic Growth
Month-over-month percentage increase in organic website sessions from search.
Email Conversion Rate
Percentage of email campaign recipients who complete desired action (signup, application, etc).
Social Media Engagement Rate
Likes, comments, shares, and clicks as a percentage of follower count across all owned accounts.
Campaign ROI
Revenue or leads generated divided by total marketing spend across all channels.
Team Velocity
Number of campaigns launched and content pieces published per month relative to team capacity.
Tools & Stack
Your Team
Your Manager
VP Credit Risk, Marketing & Analytics
Current Team
4-5 direct reports plus external vendors
Backfill or new role unknown
The Package
Salary
$65K-$85K base
Remote
On-site only in Wichita, KS
Benefits & Perks
Company Intelligence
Nuvative is a fintech parent company operating online lending subsidiaries (Net Pay Advance, Inc.) offering payday loans, installment loans, and lines of credit. They focus on helping businesses and consumers access capital quickly and securely online. Known for emphasizing company culture, diversity, and employee development.
Customers
Small business owners and consumers seeking short-term lending solutions
Culture
Kindness, fairness, learning-focused, collaborative, diversity-driven, fun
Is This Role For You?
- You've managed digital channels (SEO, social, email) and can show concrete traffic/conversion lifts
- You're comfortable leading a small team and want hands-on input on strategy AND execution
- You understand fintech/lending space or can quickly get up to speed on customer acquisition economics
- You're data-driven: you audit campaigns ruthlessly and make decisions based on metrics, not hunches
- You thrive in on-site environments where you can collaborate directly with customer service and leadership
- You need remote flexibility—this role is 100% on-site in Wichita, KS with no hybrid option
- You're brand-new to marketing or lack 3+ years hands-on digital channel experience
- You're uncomfortable with fintech/lending industry ethics or regulatory scrutiny in lending
Interview Process
Initial screening call
Phone conversation with recruiting or marketing leadership about background and interest
Portfolio review
Discuss 2-3 campaigns you've led with specific metrics: traffic growth, conversion rates, ROI
Team fit interview
Meet with VP Credit Risk, Marketing & Analytics to discuss leadership style and cross-functional collaboration
Practical exercise
Content calendar outline or campaign brief for Net Pay Advance based on real brief
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.