The Challenge
Nooks is the AI Sales Assistant Platform crushing it with $70M in funding and 4x→3x ARR growth. As their first GTM Engineer, you'll be the technical backbone turning product innovation into SDR gold—building playbooks, optimizing workflows, and directly moving the revenue needle.
Your Mission
Map current Nooks platform capabilities and create comprehensive SDR playbook documentation for internal team + top 10 customers
Set up 3-5 new feature workflows in Nooks platform post-product release; measure adoption and efficiency lift
Establish baseline analytics dashboard tracking SDR efficiency metrics (activity velocity, pipeline generated, quota attainment)
Conduct cross-functional discovery with Product, Engineering, and Sales to identify top 3 process bottlenecks and propose solutions
Scale enablement to 50+ customers with self-serve playbook library; achieve 70%+ adoption of optimized workflows
Deliver 15%+ improvement in pipeline generation efficiency through workflow optimization and tech stack integration
Build quarterly product feedback loop; contribute 8+ validated feature requests directly influencing Nooks roadmap
Own complete RevOps modernization for SDR org: data consistency, system integration, and process automation reducing manual work by 25%+
KPIs You'll Own
Pipeline Generated ($ and count)
Direct measure of GTM engineering impact on revenue outcomes across SDR workflows.
SDR Activity Velocity
Dials, emails, meetings per rep per day—tracks efficiency gains from workflow optimization.
Feature Adoption Rate (%)
Percentage of SDRs (internal + customers) actively using newly enabled Nooks features within 30 days of launch.
Playbook Implementation Time
Days from product release to fully operationalized SDR playbook—measures speed of GTM execution.
Customer Enablement ROI
Revenue impact or ARR retention attributed to playbook/workflow enablement provided to customers.
Tools & Stack
Your Team
Your Manager
Head of Sales Development
Current Team
Cross-functional partnerships with Product, Engineering, RevOps, and Sales Enablement; internal SDR team + customer success teams
New role—first GTM Engineer
The Package
Salary
$120K-$160K base
Remote
Hybrid: 3 days/week in-office (San Francisco), 2 days remote
Benefits & Perks
Company Intelligence
Nooks is the AI Sales Assistant Platform automating rep busywork so sellers focus on relationships. Trusted by Hubspot, Rippling, and hundreds more, they've powered $100M+ in pipeline. Backed by $70M from top VCs including Kleiner Perkins' first sales-tech investment in 10+ years.
Funding
$70M+
Customers
HubSpot, Rippling, 100+ others
Culture
High-performing, fast-paced, collaborative cross-functional teams; bias toward operational rigor and revenue impact
Is This Role For You?
- You've spent 2+ years grinding in sales development or inside sales—you know SDR workflows, metrics, and what actually moves quota
- You're equally comfortable in Salesforce/HubSpot as you are with spreadsheets and SQL—technical fluency without needing to be a coder
- You thrive on building systems and processes; you see inefficiency and immediately start diagramming solutions
- You want to shape product direction; your feedback directly influences what gets built and released to thousands of users
- You're in or willing to relocate to SF Bay Area; you value in-person collaboration and don't mind the commute 3x/week
- You need 100% remote flexibility—this role requires 3 days/week in-office at SF headquarters to drive cross-functional culture
- You lack hands-on sales development experience; theoretical GTM knowledge won't cut it—you need to *have lived* the SDR grind
- You're looking for a purely technical role with minimal stakeholder management; this is deeply collaborative, people-focused work
- You're risk-averse or uncomfortable with rapid change; early-stage means shifting priorities, moving fast, and tolerating ambiguity
Interview Process
Screening call
30min with Recruiting—background, sales dev experience, technical fluency, fit for startup pace
Hiring manager interview
45min with Head of Sales Development—dive into GTM philosophy, past workflow optimization projects, how you think about efficiency
Cross-functional panel
60min with Product, Engineering, RevOps—technical depth, collaboration style, product thinking, real-world scenario problem-solving
Take-home project
Design a playbook or workflow optimization for a specific sales challenge (real or hypothetical); present findings
Final round
Meet with execs or leadership team; culture, long-term vision, compensation negotiation
Interested in this role?
Apply now and hear back within days, not weeks.
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