The Challenge
Niural is consolidating global workforce management across 150+ countries into one platform. You'll build the marketing engine that positions them as the compliance-first alternative to fragmented payroll/EOR solutions, driving qualified pipeline in a competitive but high-LTV market.
Your Mission
Define and document Niural's brand positioning, messaging architecture, and competitive narrative with sales and product alignment
Audit current marketing tech stack and implement core analytics/attribution framework (GA4, Mixpanel, or similar) to establish baseline metrics
Launch 2-3 high-impact demand gen campaigns (paid search, LinkedIn, content) with clear CAC and pipeline targets
Hire and onboard Creative Strategist and Marketing Manager roles; establish weekly marketing ops cadence with sales
Achieve $XXM qualified pipeline monthly (sales & product define target) across 3+ channels with <$XXXK CAC
Scale organic + paid performance channels; hit top-of-funnel volume targets with conversion rate improvements of 15%+
Build and execute thought leadership program (3-5 content pillars, speaking, analyst relations) to strengthen brand authority
Implement marketing automation workflows for nurture, lifecycle retention, and expansion; measure impact on deal velocity
KPIs You'll Own
Qualified Pipeline Generated
Monthly MQL-to-SQL conversion and pipeline value attributed to marketing campaigns.
Customer Acquisition Cost (CAC)
Blended CAC per channel; track payback period against ACV.
Lead-to-SQL Conversion Rate
Marketing-qualified leads that convert to sales-qualified opportunities; target 25-35%.
Brand Awareness & Consideration
Organic traffic, branded search volume, and share-of-voice vs. Rippling, Guidepoint, ADP, Deel.
Content Performance & Engagement
Page views, time-on-page, and inbound links for SEO content; webinar/event attendance rates.
Marketing Efficiency Ratio (MER)
Revenue influenced by marketing / marketing spend; target 3:1 minimum.
Tools & Stack
Your Team
Your Manager
CEO or Chief Revenue Officer (likely)
Current Team
Creative Strategist, Marketing Manager, 1-2 additional team members (roles to be confirmed)
Team is growing; expect to backfill and add 1-2 new roles in first 12 months
The Package
Salary
$200K-$280K base
Variable
15-25% performance bonus likely
Equity
0.25%-0.75% options expected at VP level
Remote
On-site, New York, NY. Full-time.
Benefits & Perks
Company Intelligence
Niural is an AI-powered global workforce management platform unifying payroll, EOR, PEO, contractor management, and payments across 150+ countries. They're solving compliance and operational complexity for companies scaling globally, competing against Deel, Rippling, and legacy ADP/Paychex in a high-growth market.
Culture
Data-driven, fast-moving, early-stage scaling environment; emphasis on building repeatable systems and cross-functional collaboration.
Is This Role For You?
- You've built demand gen playbooks at B2B SaaS companies and can speak to CAC, pipeline attribution, and channel mix with conviction
- You balance strategic brand thinking with performance rigor-you can own both 'define our positioning' and 'optimize landing page CRO'
- You thrive in early-stage environments where you're building systems from scratch and aren't afraid to wear multiple hats
- You've led small marketing teams (3-8 people) and enjoy mentoring, hiring, and developing talent; collaboration with sales and product is energizing
- You've only done brand/creative work or only performance marketing-this role requires both sides of the house
- You need a fully built-out team and mature processes; this is about building repeatable engines in a scrappy environment
- You're uncomfortable with remote asynchronous communication or need constant real-time feedback; VP autonomy is expected
Interview Process
Screening Call
30 min with Head of People or Recruiter; confirm background, motivation, and baseline fit.
Strategy Deep Dive
60-90 min with CEO and VP of Sales; discuss GTM strategy, positioning, and your approach to building demand gen at Niural.
Marketing Case Study
Present a 20-30 min case study on a prior demand gen or brand campaign you led; focus on strategy, execution, and results.
Team & Culture Fit
60 min with Creative Strategist and Marketing Manager candidates; discuss collaboration style and team building.
Offer & Close
CEO and Chief Revenue Officer finalize package; discuss equity, bonus targets, and 90-day plan.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Offres du même type
Senior Director, Head of Marketing - Data Licensing and AI Services
Shutterstock • New York, NY
Director of Product Partnerships & Growth
Transmit Security • New York, NY
Executive Director, Marketing - Project & Development Services (PDS) and Property Management
JLL • New York, NY
Director, Pharmacy Network Growth
BlinkRx • New York, NY
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.