The Challenge
MySecretaire is a high-growth medical teleservices player that needs someone to own their entire digital acquisition engine—from SEO strategy to LinkedIn campaigns to email automation. You'll have real autonomy, clear KPIs, and direct impact on pipeline growth in a structured, serious environment.
Your Mission
Audit current digital presence (organic rankings, paid performance, LinkedIn engagement) and identify quick wins for Q1 conversions
Launch 3 optimized Google Ads campaigns with conversion tracking and establish baseline ROI by month 3
Build and execute LinkedIn Ads strategy targeting medical professionals with 2-3 high-value campaigns
Set up email automation workflow for lead nurturing with segmentation strategy and benchmark open/CTR rates
Increase organic traffic by 40% through SEO content strategy and technical optimizations (target 5-8 ranking improvements for high-intent keywords)
Reduce Google Ads CPA by 25% through audience refinement, bid optimization, and conversion rate improvements
Build LinkedIn thought leadership program generating 3x engagement on company and personal accounts
Launch integrated content calendar (social + email + paid) delivering 20% MoM growth in qualified leads
KPIs You'll Own
Organic Traffic & Conversions
Track monthly organic sessions, keyword rankings for core medical teleservices terms, and conversion rate from organic.
Google Ads ROAS & CPA
Monitor return on ad spend and cost per acquisition weekly, with monthly optimization cycles to hit target CPA.
LinkedIn Campaign Performance
Measure engagement rate, click-through rate, lead generation cost, and profile growth on both organic and paid channels.
Email Campaign Metrics
Track open rate, click-through rate, conversion rate, and unsubscribe rate for all newsletter and nurture campaigns.
Total Qualified Leads & Pipeline Value
Aggregate all digital channels into monthly lead volume and attributed pipeline revenue to prove marketing impact.
Tools & Stack
Your Team
Your Manager
Not specified (likely CEO or Operations Director)
Current Team
Solo marketing role; support from wider operations team
New strategic hire to professionalize digital growth function
The Package
Salary
€24K-€28K base
Remote
On-site only, Cannes, France
Benefits & Perks
Company Intelligence
MySecretaire is a specialized medical teleservices provider (medical secretariat, phone coverage) in strong growth trajectory. The company is known for service quality and professionalism. Marketing is positioned as a strategic lever driving both acquisition and brand equity in the B2B medical space.
Customers
Medical practices, clinics, healthcare providers
Culture
Structured, serious, results-oriented. Recognition and follow-up on good work. Clear expectations and measurable objectives.
Is This Role For You?
- You've run SEO/SEA campaigns and can show real ROI improvements, not just activity
- You're comfortable owning strategy AND doing the hands-on work (no senior coordinator role here)
- You speak fluent B2B: LinkedIn resonates with you, not just Instagram or TikTok
- You love structure, clear KPIs, and measuring impact—vanity metrics bore you
- You can write compelling copy for doctors and medical professionals
- You need a big team or want to delegate all execution (this is a solo operator role until proven results)
- You're primarily a brand/creative marketer; this job demands conversion focus and ROI obsession
- You haven't actually managed paid campaigns or don't understand CAC/LTV economics
- Remote work is non-negotiable; this is 100% on-site in Cannes
Interview Process
Initial screening
CV review + portfolio of SEO/SEA/LinkedIn/email campaigns you've managed. Submit 'a few lines' on your hands-on experience with those channels.
Competency interview
Deep dive on specific campaigns: setup, optimization decisions, results. Expect questions on Google Ads structure, LinkedIn Ads best practices, email segmentation logic.
Strategy exercise
Outline a 90-day digital acquisition plan for a medical teleservices business. Show you can balance SEO long-term strategy with immediate SEA/LinkedIn wins.
Team fit + expectations
Meet with leadership to align on KPIs, autonomy level, and company culture fit. Clarify what 'exigeant' (demanding) means in practice.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.