The Challenge
Mudflap is disrupting the $800B trucking industry with payment products that save owner-operators thousands on fuel. You'll build the product function from scratch, owning roadmaps for new payment lines and fuel acquisition while reporting directly to the co-founder.
Your Mission
Map current product gaps through 20+ interviews with truckers and fleet operators to validate roadmap priorities
Establish core product processes: discovery, prioritization framework, cross-functional alignment cadence, and success metrics
Launch first new product initiative or major feature with measurable KPIs (adoption, retention, revenue impact)
Hire and onboard first product manager report; define team structure for next 18 months
Ship 2-3 product releases tied to revenue growth targets; track and optimize unit economics by customer segment
Build embedded customer research program: quarterly cohort interviews, in-app feedback loops, NPS tracking by segment
Scale product team to 3-4 PMs with documented playbooks for discovery, launch, and post-launch optimization
Present product roadmap and strategy to board/investors; establish quarterly business review cadence with leadership
KPIs You'll Own
Product Adoption Rate
% of target customer segment (truckers/fleets) adopting new payment or fuel product within 90 days of launch.
Customer Retention by Cohort
Monthly/quarterly retention curves by product and customer segment; benchmark against industry SaaS standards.
Revenue per Product Line
GMV, transaction volume, or subscription revenue attributed to each product; track contribution to company growth targets.
Cross-functional Velocity
Time from discovery to launch; on-time delivery of roadmap commitments; engineering and marketing alignment scores.
Customer Satisfaction
NPS, CSAT, or qualitative feedback from truckers and fleet operators; used to prioritize feature iterations.
Tools & Stack
Your Team
Your Manager
Co-Founder and Head of Product
Current Team
First PM hire; cross-functional: engineering, data science, operations, marketing, business partnerships
New product team backfill; will build out 3-4 PM organization
The Package
Salary
$240K-$265K base
Equity
Included (exact amount not specified)
Remote
Hybrid (Palo Alto HQ, commuter benefits, flexible remote days)
Benefits & Perks
Company Intelligence
Mudflap is a marketplace payment platform transforming the $800B trucking industry. It helps owner-operators and small fleets save thousands on fuel (their #1 expense) while connecting fuel stops with new, high-value customers.
Customers
Owner-operators and small fleet trucking companies, fuel stop partners
Culture
Fast-growing, customer-obsessed, collaborative high-growth environment serving an underserved industry
Is This Role For You?
- You've led product teams in fintech, payments, or marketplaces and shipped products that moved the business needle (revenue, retention, unit economics)
- You're obsessed with understanding small business/operator pain points and translating that into product strategy
- You can balance customer empathy with hard-nosed analytics; you make decisions with data but aren't paralyzed by it
- You want to build a product function from the ground up with outsized impact at a fast-scaling startup
- You need a fully remote role or can't commit to Palo Alto-based hybrid work
- You've only done IC product work; this requires proven leadership, team building, and mentoring chops
- You're uncomfortable with ambiguity or stakeholder management—reporting to a co-founder means frequent pivots and competing priorities
Interview Process
Phone screening
Recruiter conversation: background, product philosophy, fintech/marketplace experience
Product case study
Async or live: walk through a product you've built, metrics that mattered, cross-functional challenges, learnings
Leadership conversation
1:1 with Head of Product/Co-Founder: strategy, roadmap thinking, team building, how you'd approach Mudflap's opportunities
Exec round
Conversations with broader leadership (CEO, other functional heads); discuss vision, business model, growth strategy
Customer conversation (optional)
Potential call with trucking customer or fuel stop partner to assess customer empathy and listening skills
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.