The Challenge
Morphe disrupted beauty by making pro-quality brushes accessible—now you'll lead the North America GTM playbook. Shape how the world sees this $1B+ beauty brand by owning retail partnerships, social strategy, and influencer programs across Ulta, Target, and beyond.
Your Mission
Audit current GTM process and establish streamlined cross-functional workflows with Commercial, Operations, and Marketing teams
Develop retailer-specific launch plans for Q2 2026 with Ulta Beauty and Target, including co-op budget allocation and KPI frameworks
Assess and realign Social and Influencer team structure; define team priorities and first quarterly content/campaign calendar
Map brand moments against retail calendars; establish integrated marketing calendar connecting global strategy to NA execution
Deliver 3+ major on-time, on-budget launches with measurable retail lift (sell-through, shelf velocity, social reach)
Build and activate a 50+ creator network generating minimum 50M earned reach per quarter through influencer programming
Grow social audience by 25%+ YoY while improving engagement rate by 15% across TikTok, Instagram, and YouTube
Establish quarterly business reviews with Ulta and Target showcasing ROI on co-op spend and strategic recommendations for H2 2026
KPIs You'll Own
Launch On-Time Rate
Percentage of GTM launches hitting planned timeline and retail sell-in targets across key accounts.
Retail Sell-Through %
Product velocity at Ulta Beauty, Target, and other key retailers post-launch versus baseline.
Social Audience Growth Rate
Monthly net follower growth and engagement rate (likes, comments, shares) across core platforms.
Earned Reach via Influencers
Total impressions generated through influencer content partnerships and creator collaborations per quarter.
Co-op Budget ROI
Revenue attributed to retailer co-op funded campaigns divided by co-op spend.
Content Output Velocity
Number of on-brand social posts, stories, and creator collabs shipped per week.
Tools & Stack
Your Team
Your Manager
VP of Marketing
Current Team
Social Media Manager + team; Sr. Manager, Influencer Marketing + team; Marketing Ops; Growth team
Backfill - new senior role to lead growing marketing department
The Package
Salary
$180K-$220K base
Remote
On-site, Los Angeles Metropolitan Area
Benefits & Perks
Company Intelligence
Morphe was born in 2008 in LA, disrupting beauty by making artist-designed, professional-quality brushes affordable. The brand expanded into eyeshadow, blush, bronzer, and more, building a loyal community through iconic collaborations and internet-breaking launches. Today, Morphe empowers beauty lovers worldwide with tools to express themselves unapologetically.
Founded
2008
Customers
Ulta Beauty, Target, direct-to-consumer
Culture
Artist-driven, boundary-breaking, community-focused, unapologetic creative expression
Is This Role For You?
- You've led GTM or retail marketing at a beauty/CPG brand and know Ulta/Target partnership playbooks inside out
- You're equally comfortable building 12-month strategy AND executing campaign details week-to-week
- You can manage, develop, and inspire social/influencer teams while staying hands-on with creative and metrics
- You thrive in fast-paced, trend-driven environments and understand creator culture, platform algorithms, and what makes content stick
- You've driven measurable retail sell-through and earned reach at scale
- You need remote flexibility—this is 100% on-site in LA
- You're a pure strategist who doesn't want to execute or be hands-on with team management and daily campaigns
- You lack direct beauty retail experience or haven't worked with major retail partners before
Interview Process
Recruiter Screen
Background, GTM experience, retail partnerships, willingness to relocate/work on-site
Hiring Manager Call
VP of Marketing deep-dive on GTM philosophy, team leadership style, and past launch case studies
Peer Interviews
Social Media Manager, Sr. Influencer Manager, and Marketing Ops to assess collaboration and vision alignment
Strategic Case Study
Present a sample GTM plan for a hypothetical Morphe product launch at Ulta + Target
Executive Interview
Head of Marketing or Chief Commercial Officer on long-term vision, brand positioning, and strategic priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.