The Challenge
Moroccanoil is the brand that made argan oil iconic in haircare—now they're building the Body category from the ground up. You'll own portfolio strategy, product launches, and cross-functional execution for a category with real white space opportunities.
Your Mission
Map the Body category competitive landscape and identify 3+ white space growth opportunities aligned with brand positioning
Develop and present initial Body portfolio strategy and 12-month innovation roadmap to leadership
Execute launch prep for 2+ upcoming Body products: positioning, claims validation, marketing asset briefs
Establish baseline product information files and marketing asset management systems for Body category
Own end-to-end execution of 2+ global Body product launches across all distribution channels with zero delays
Build data-driven market analyses demonstrating Body category growth potential and pricing optimization
Establish quarterly competitor tracking reports and quarterly strategic recommendations
Scale cross-functional coordination across Product, Sales, Digital, Social, and Regional teams with documented processes
KPIs You'll Own
Product Launch On-Time Execution Rate
Percentage of Body launches hitting planned timeline across all functions and channels.
White Space Opportunity Pipeline
Number of validated growth opportunities identified and advanced to product development stage.
Cross-Functional Collaboration Score
Internal stakeholder feedback on communication clarity and support (survey-based quarterly).
Competitive Intelligence Velocity
Speed to market analysis and strategic recommendations on competitor moves.
Body Category Portfolio Growth
YoY revenue/unit growth for Body category relative to category strategy targets.
Tools & Stack
Your Team
Your Manager
Senior Manager of Global Marketing
Current Team
Cross-functional matrix: Product Development, Digital, Sales, Trade & Brand Marketing, Education, Social, Regional teams
New role to scale Body category marketing
The Package
Salary
$65K-$85K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Moroccanoil pioneered oil-infused haircare and built a global beauty brand around the iconic argan oil treatment. They're PETA-certified cruelty-free, partner with Oceana for ocean conservation, and operate across multiple beauty categories through a stylist-inspired product philosophy.
Customers
Professional stylists, salons, retail distribution, DTC
Culture
Stylist-community driven, sustainability-focused, animal welfare committed, Mediterranean-inspired design ethos
Is This Role For You?
- You've managed a product category or portfolio and understand launch mechanics from strategy to execution
- You're obsessed with competitive intelligence and turning data into strategic recommendations
- You thrive in cross-functional chaos and actually enjoy coordinating 8+ stakeholder groups
- You have 3-5 years of beauty/CPG marketing experience with proven product launch track record
- You're detail-oriented but can zoom out to see category strategy
- You need remote flexibility—this is 100% on-site in NYC
- You're a solo executor who doesn't like constant stakeholder management
- You lack experience with product launches or portfolio management
- You don't care about brand values; the cruelty-free and sustainability mission matters here
Interview Process
Recruiter Screen
15-20 min phone call on background, motivation, and launch experience
Marketing Manager Interview
30-45 min deep dive on previous category/portfolio work, cross-functional collaboration, and strategic thinking
Senior Manager Interview
45-60 min with your potential manager on leadership style, category strategy approach, and fit with global marketing vision
Case Study/Take-Home
Competitive analysis or launch strategy project (likely 2-3 hours) to assess strategic thinking and execution
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.