Director de marketing

Director of Marketing

Leads the development and execution of strategic marketing initiatives to drive brand awareness, customer acquisition, revenue growth, and market expansion. Oversees marketing campaigns across digital, traditional, and social channels, manages budgets, analyzes market trends and performance metrics, and collaborates with cross-functional teams to align marketing strategies with business objectives. Provides leadership to the marketing team, ensuring innovative, data-driven approaches that strengthen brand positioning and deliver measurable results.

Key Responsibilities

• Develop and implement comprehensive marketing strategies.
• Manage brand positioning and corporate messaging.
• Lead digital marketing, advertising, content, and social media efforts.
• Analyze market trends, customer insights, and campaign performance.

Oversee marketing budgets and vendor relationships.

• Coordinate with sales, operations, and executive leadership teams.
• Lead, mentor, and develop marketing staff.
• Drive lead generation, customer engagement, and business growth.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field. 5+ years of marketing leadership experience. Strong knowledge of digital marketing, analytics, branding, and campaign management. Excellent leadership, communication, and project management skills. Proven track record of driving growth through effective marketing strategies.