The Challenge
McDonald's France is transforming fast—consumer behavior shifting, inflation squeezing margins, digital disrupting sales. You'll be the analytical brain behind pricing, mix, and profitability decisions that drive real growth in a €2B+ business.
Your Mission
Audit and stabilize existing RGM dashboards; identify data quality gaps and fix reporting pipelines
Lead first competitive pricing benchmarking analysis across key markets and product categories
Build and present 3 performance scenario models showing price/mix impact on revenue and margin
Establish weekly RGM metrics tracking and reporting cadence for leadership steering committee
Own end-to-end pricing recommendation framework; deliver 2-3 strategic pricing initiatives with projected uplift
Develop elasticity models and price sensitivity analyses for top 10 product families
Reduce time-to-insight on performance analysis by 40% through automated dashboard refresh cycles
Co-lead RGM strategy refresh with Marketing and Finance; present roadmap to C-suite
KPIs You'll Own
Revenue per Transaction
Track average transaction value across channels and dayparts; measure mix shift impact
Gross Margin %
Monitor margin trajectory by product category and pricing tier; model scenarios
Price Elasticity by SKU
Quantify demand response to pricing changes; inform optimal price positioning
Competitive Price Index
Benchmark McDonald's pricing vs. QSR competitors; track market positioning quarterly
Dashboard Accuracy Score
Measure variance between forecasted and actual performance; improve model calibration
Tools & Stack
Your Team
Your Manager
Head of Strategy & Insights
Current Team
RGM team (size not specified; cross-functional with Marketing, Finance, Procurement, Legal)
New role backfill or expansion
The Package
Salary
€45K-€55K base
Remote
On-site, Guyancourt (Paris region)
Benefits & Perks
Company Intelligence
McDonald's France operates 450+ restaurants across the country, serving millions of customers annually. The business is undergoing significant transformation driven by shifting consumer preferences, inflationary pressures, and digital-first sales channels.
Team Size
450
Customers
Mass-market QSR customers; B2B franchise relationships
Culture
Data-driven, performance-oriented, transformation-focused; values analytical rigor and strategic impact
Is This Role For You?
- You've done 4-7 years in RGM, pricing strategy, commercial finance, or management consulting—ideally in retail, FMCG, or QSR
- You live and breathe Excel and Power BI; you can spot a bad assumption from 100 yards away
- You can translate complex analyses into 2-slide deck recommendations that actually move decisions
- You want to own pricing and revenue growth strategy in a real business with real constraints and margin pressure
- You need remote work or flexibility; this is pure on-site in the Paris suburbs
- You're uncomfortable with ambiguity or pushing back on stakeholder assumptions—RGM requires intellectual rigor and spine
- You can't code or work with data at scale; legacy Excel-only workflows won't cut it here
Interview Process
Screening call
Confirm RGM/pricing experience, French/English fluency, motivation for McDonald's
Case study
Analyze a pricing scenario or competitive benchmark; present findings and recommendations
Manager interview
Deep dive on analytical approach, past performance drivers, collaboration with cross-functional teams
Stakeholder panel
Meet with Finance, Marketing, and Strategy leads; assess communication and influence fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.