The Challenge
McDonald's France is transforming fast-consumer behavior shifting, inflation squeezing margins, digital disrupting sales. You'll be the analytical brain behind pricing, mix, and profitability decisions that drive real growth in a €2B+ business.
Your Mission
Audit and stabilize existing RGM dashboards; identify data quality gaps and fix reporting pipelines
Lead first competitive pricing benchmarking analysis across key markets and product categories
Build and present 3 performance scenario models showing price/mix impact on revenue and margin
Establish weekly RGM metrics tracking and reporting cadence for leadership steering committee
Own end-to-end pricing recommendation framework; deliver 2-3 strategic pricing initiatives with projected uplift
Develop elasticity models and price sensitivity analyses for top 10 product families
Reduce time-to-insight on performance analysis by 40% through automated dashboard refresh cycles
Co-lead RGM strategy refresh with Marketing and Finance; present roadmap to C-suite
KPIs You'll Own
Revenue per Transaction
Track average transaction value across channels and dayparts; measure mix shift impact
Gross Margin %
Monitor margin trajectory by product category and pricing tier; model scenarios
Price Elasticity by SKU
Quantify demand response to pricing changes; inform optimal price positioning
Competitive Price Index
Benchmark McDonald's pricing vs. QSR competitors; track market positioning quarterly
Dashboard Accuracy Score
Measure variance between forecasted and actual performance; improve model calibration
Tools & Stack
Your Team
Your Manager
Head of Strategy & Insights
Current Team
RGM team (size not specified; cross-functional with Marketing, Finance, Procurement, Legal)
New role backfill or expansion
The Package
Salary
€45K-€55K base
Remote
On-site, Guyancourt (Paris region)
Benefits & Perks
Company Intelligence
McDonald's France operates 450+ restaurants across the country, serving millions of customers annually. The business is undergoing significant transformation driven by shifting consumer preferences, inflationary pressures, and digital-first sales channels.
Team Size
450
Customers
Mass-market QSR customers; B2B franchise relationships
Culture
Data-driven, performance-oriented, transformation-focused; values analytical rigor and strategic impact
Is This Role For You?
- You've done 4-7 years in RGM, pricing strategy, commercial finance, or management consulting-ideally in retail, FMCG, or QSR
- You live and breathe Excel and Power BI; you can spot a bad assumption from 100 yards away
- You can translate complex analyses into 2-slide deck recommendations that actually move decisions
- You want to own pricing and revenue growth strategy in a real business with real constraints and margin pressure
- You need remote work or flexibility; this is pure on-site in the Paris suburbs
- You're uncomfortable with ambiguity or pushing back on stakeholder assumptions-RGM requires intellectual rigor and spine
- You can't code or work with data at scale; legacy Excel-only workflows won't cut it here
Interview Process
Screening call
Confirm RGM/pricing experience, French/English fluency, motivation for McDonald's
Case study
Analyze a pricing scenario or competitive benchmark; present findings and recommendations
Manager interview
Deep dive on analytical approach, past performance drivers, collaboration with cross-functional teams
Stakeholder panel
Meet with Finance, Marketing, and Strategy leads; assess communication and influence fit
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.