The Challenge
Marriott International needs a Field Marketing Manager to drive hotel portfolio performance across Latin America. You'll own customized marketing strategies for multiple properties, translating global brand initiatives into local wins while managing relationships with hotel owners and internal teams.
Your Mission
Audit current marketing performance across assigned property portfolio and identify top 3 growth opportunities per property
Build relationships with key property leaders, owners, and internal stakeholders to understand business drivers and marketing needs
Develop quarterly marketing roadmaps for 2-3 pilot properties with specific channels, budgets, and KPIs
Establish baseline metrics and tracking dashboards for portfolio performance monitoring
Launch customized annual marketing plans for all assigned properties with measurable goals and ROI projections by channel
Demonstrate 15-20% YoY lift in key performance metrics (occupancy, ADR, direct bookings) across pilot properties
Execute 2-3 co-branded regional marketing campaigns across your portfolio leveraging global brand strategies
Train and manage BMD support coordinators with documented quality standards and performance evaluations
KPIs You'll Own
Portfolio Revenue Impact
Track direct and attributed revenue lift from marketing initiatives across assigned properties vs. baseline.
Marketing ROI by Channel
Measure cost per acquisition, conversion rates, and revenue generated across digital, social, and traditional channels.
Property Goal Achievement
Monitor quarterly progress against negotiated KPIs (occupancy %, ADR, direct bookings) for each property.
Owner/Property Satisfaction
Track stakeholder feedback through quarterly business reviews and relationship health scores.
Campaign Execution Rate
Percentage of planned marketing activities executed on-time and on-budget vs. annual roadmap.
Tools & Stack
Your Team
Your Manager
Regional Marketing Leadership/Director (implied)
Current Team
Centers of Excellence (COEs), Marketing Knowledge Experts (KEs), BMD support coordinators
Backfill or new role managing existing portfolio
The Package
Salary
$70K-$95K MXN equivalent annually
Remote
On-site in Mexico City, Mexico Regional Office (Ejercito Nacional No. 350, Suite 4C)
Benefits & Perks
Company Intelligence
Marriott International is the world's largest hospitality company, operating thousands of properties across 140+ countries and territories. They're investing heavily in regional marketing capabilities across Latin America to drive direct bookings and owner profitability.
Customers
Hotel owners, franchisees, and travelers across multiple brands (Ritz-Carlton, Marriott, Sheraton, etc.)
Is This Role For You?
- You have 4+ years of marketing experience with 2+ years managing people or projects in hospitality/travel
- You speak fluent English AND Spanish—you'll navigate both corporate and local property conversations daily
- You're comfortable building custom strategies for different stakeholders (owners want ROI, brands want standards, properties want simplicity)
- You thrive in matrix organizations and can influence without direct authority over property teams
- You're data-driven and can tie marketing activities to revenue, occupancy, and ADR metrics
- You need remote flexibility—this is 100% on-site in Mexico City
- You prefer creative/brand work over strategic planning and relationship management
- You don't speak Spanish fluently or have zero hospitality/travel industry exposure
Interview Process
Recruiter Screen
Verify language fluency, hospitality background, and manager experience
Marketing Manager Interview
Deep dive on field marketing strategy, property relationships, and portfolio management approach
Regional Director Interview
Discussion of regional vision, owner management philosophy, and alignment with Marriott strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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