The Challenge
Manychat powers chat marketing for 1.5M+ creators across Instagram, WhatsApp, and TikTok. You'll own a 25,000-partner affiliate ecosystem that's already driving meaningful revenue—and scale it into their primary growth engine.
Your Mission
Map the top 200 affiliates by revenue contribution and build a tiered relationship strategy for high-touch vs. self-serve partners
Design and launch automated onboarding flows for long-tail partners with clear early-win incentives and success metrics
Establish baseline performance tracking across all affiliate segments and identify 3-5 quick wins to optimize conversion or payout structure
Define 6-month and 12-month revenue and customer acquisition targets for the affiliate channel with forecasting models
Implement AI-powered partner matching and recommendation system to increase activation rates among long-tail affiliates by 25%+
Build a high-touch partner program with dedicated relationship managers for top 50 creators/agencies, including co-marketing campaigns
Launch 2-3 product integrations or features directly requested by top affiliates to increase their ability to drive conversions
Grow affiliate-driven revenue by 40%+ through optimization, new partner acquisition, and tier migration
KPIs You'll Own
Affiliate-Driven Customer Acquisition Cost (CAC)
Track blended CAC from affiliate channel vs. other channels to measure efficiency and ROI.
Affiliate Revenue Contribution
Total revenue driven by affiliates as % of overall company revenue; track by partner tier and segment.
Partner Activation Rate
% of onboarded affiliates who drive at least 1 paying customer within 30/60/90 days.
Top Partner Retention & Growth
Revenue growth YoY for top 50 affiliates; churn rate for high-value partners.
Affiliate Program NPS
Net Promoter Score from affiliate satisfaction surveys; track quarterly.
Tools & Stack
Your Team
Your Manager
VP of Growth or Head of Growth (implied)
Current Team
1 direct report (to start); shared support from Product, Lifecycle, and Data teams
Backfill/New role—you'll help shape team structure as program scales
The Package
Salary
$180K-$220K base
Variable
Performance bonus likely (tied to affiliate revenue targets)
Equity
Likely equity package (standard for VP-level SaaS)
Remote
On-site in Austin, TX (Full-time)
Benefits & Perks
Company Intelligence
Manychat is a leading Chat Marketing platform used by 1.5M+ creators and businesses to automate conversations on Instagram, WhatsApp, Messenger, and TikTok. Founded as a creator-first tool, they've scaled to serve agencies and brands seeking better engagement and sales through conversational AI. With 350+ employees across continents, they combine creative culture with data-driven growth.
Team Size
350+
Customers
1.5M+ users globally
Culture
Creative, opinionated, experimental. 'Loud, creative, and weird in the best way.' Strong emphasis on testing ideas and cross-functional collaboration.
Is This Role For You?
- You've scaled an affiliate or partner program from 100s to 1000s of partners and know how to build systems that work at both ends of the spectrum
- You're obsessed with metrics—CAC, LTV, channel attribution—and use data to make every strategic decision
- You thrive on relationship-building with high-value creators, agencies, and publishers; you see partnership as a two-way value exchange
- You're scrappy and hands-on: you'll own the big picture AND jump into spreadsheets, emails, and strategy calls with top partners
- You expect a fully staffed, mature affiliate operation. You're building this at scale from a strong foundation—it requires entrepreneurial thinking and iteration
- You're uncomfortable with autonomy and ambiguity. This role is strategic AND tactical; you need to wear multiple hats
- You view affiliates as transactional vendors rather than partners. Manychat's culture is relationship-driven; the best partners demand trust and personalized support
Interview Process
Intro call
30 min with recruiter—culture fit, affiliate experience, interest in creator economy
VP Growth conversation
45 min with your future manager; discuss affiliate strategy, challenges you've solved, vision for scaling
Case study/strategy exercise
Design a 90-day plan to activate long-tail partners and grow top affiliate revenue; async submission
Stakeholder panel
30 min with Product, Lifecycle, and Data leaders to assess collaboration fit
Final round with leadership
30-45 min with CEO or Chief Growth Officer to discuss vision and cultural alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.