The Challenge
Macfor is a marketing services agency looking for a growth leader to drive data-informed performance across social channels for enterprise clients. You'll own the metrics, insights, and strategic direction that shapes their creative output and client success.
Your Mission
Establish baseline performance dashboard tracking social KPIs (reach, engagement, CTR) across all active accounts with weekly insights reporting
Conduct competitive benchmarking analysis for 3-5 key accounts and recommend content/media optimizations with expected impact
Build feedback loop process between analytics, creative, and copy teams—document learnings in shared framework
Lead first client strategy presentation using data insights to inform editorial planning for Q2
Improve core social KPIs by minimum 20-25% (reach, engagement, CTR) through data-driven content recommendations and audience optimization
Develop and implement seasonal content calendar linked to behavioral data and competitive opportunities for 5+ enterprise accounts
Scale editorial planning methodology—move from reactive to predictive content strategy using audience behavior patterns
Establish yourself as key voice in client meetings; deliver quarterly strategic reviews that drive new project opportunities
KPIs You'll Own
Social Engagement Rate
Track reach, engagement, and CTR across managed accounts—target 20%+ improvement through optimized content and media strategy
Content Performance by Type
Measure which content formats/topics drive highest ROI and engagement—use to inform editorial planning
Campaign Attribution
Link social performance to downstream client KPIs (leads, conversions, awareness) to prove marketing impact
Team Execution Speed
Track time from insight to content deployment and client feedback cycles—optimize for agility
Tools & Stack
Your Team
Your Manager
Not specified—likely reports to Head of Strategy or Client Services
Current Team
Creative and copywriting teams; media/strategy function
Backfill or new leadership position to scale performance function
The Package
Salary
R$120K-R$180K
Remote
On-site, São Paulo
Benefits & Perks
Company Intelligence
Macfor is a marketing services agency based in São Paulo specializing in performance-driven campaigns for enterprise clients. They partner with specialized service providers and emphasize data-informed strategy, creative execution, and measurable business outcomes.
Customers
Enterprise-level brands (client roster not detailed)
Culture
Collaborative, growth-focused, autonomy-driven. Value continuous improvement, strategic thinking, and cross-functional partnership.
Is This Role For You?
- You've led media or analytics teams and love translating data into creative direction
- You're obsessed with KPIs but can articulate insights in plain English to non-analysts
- You have 5+ years in performance marketing/social analytics with real account management experience
- You thrive in agency environments juggling multiple enterprise clients and stakeholder dynamics
- You prefer hands-off leadership—this role demands daily involvement in strategy, creative feedback, and client interaction
- You lack formal team management experience or haven't worked at scale with enterprise accounts
- You're looking for remote flexibility—this is 100% on-site in São Paulo
- You can't balance speed with rigor—the role demands both agile execution and strategic depth
Interview Process
Screening Call
Conversation around your team leadership experience, specific KPI wins, and familiarity with social analytics platforms
Case Study or Portfolio Review
Walk through 2-3 accounts where you drove measurable performance improvements—focus on your process and insights
Strategy Workshop
Likely a half-day engagement analyzing a sample account and proposing content/media strategy recommendations
Leadership & Culture Fit
Final conversation with team leads or partner stakeholders about collaboration style and vision for role
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.