The Challenge
Luxury Bath is looking for a hands-on Marketing & Lead Manager to own lead generation, brand awareness, and customer engagement across digital, events, and street teams. You'll drive strategy while managing day-to-day operations, working closely with sales and the call center to hit real revenue targets.
Your Mission
Audit current marketing channels (HubSpot, Buildertrend, social) and identify quick wins to improve lead quality and cost-per-lead within 90 days
Launch 2-3 targeted digital campaigns (email, Facebook Ads, Google Ads) and establish baseline metrics for conversion rates and ROI
Recruit, onboard, and manage street team initiatives with documented performance KPIs
Develop brand consistency audit across all marketing materials and implement standardized templates
Increase monthly lead volume by 30% through optimized campaigns and channel mix testing
Build predictive lead scoring model in HubSpot to improve sales handoff quality and close rates
Execute 4+ events or trade shows with measurable attendance, pipeline contribution, and brand lift metrics
Establish monthly marketing reporting dashboard with campaign ROI, lead source attribution, and team performance data
KPIs You'll Own
Monthly Lead Volume
Track total qualified leads by source to measure campaign effectiveness and identify top-performing channels.
Cost Per Lead (CPL)
Monitor spending across digital, events, and street initiatives against lead output to optimize budget allocation.
Lead-to-Close Rate
Measure percentage of marketing-generated leads that convert to customers to assess lead quality and sales alignment.
Campaign ROI
Calculate return on investment for email, social, events, and paid advertising campaigns to justify marketing spend.
Email Engagement Rate
Track open rates, click-through rates, and conversion rates for email campaigns to optimize messaging and frequency.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Marketing team (size unknown), street team, call center, sales alignment
Backfill or new role for leadership gap in marketing operations
The Package
Salary
$55K-$75K base
Variable
Commission eligible (structure not specified)
Remote
On-site, Vista/San Diego, CA. Full-time, non-exempt hourly + commission.
Benefits & Perks
Company Intelligence
Luxury Bath is a home improvement/bathroom fixtures company operating in the San Diego area. They focus on lead generation and customer engagement through digital, events, and direct sales channels.
Customers
B2C homeowners and contractors in luxury bath segment
Culture
Fast-paced, team-oriented, service-industry focused
Is This Role For You?
- You've run lead generation campaigns and can tie marketing spend directly to sales outcomes
- You're comfortable with hands-on execution—managing tools, campaigns, and street teams simultaneously
- You thrive in service/B2C industries and understand customer journey complexity
- You can analyze data and pivot strategy quickly based on what's working
- You want a leadership role without massive corporate bureaucracy
- You need remote flexibility—this is 100% on-site in San Diego
- You're looking for brand strategy only; this role is 60% execution, 40% strategy
- You haven't managed budget/ROI or worked with CRM/marketing automation tools before
Interview Process
Phone screening
Discuss marketing background, lead generation experience, and familiarity with HubSpot/Buildertrend
In-person interview
Walk through specific campaign you've managed, discuss KPIs and results, meet marketing team and sales alignment partners
Case study or scenario
Possibly present on how you'd approach lead generation strategy for luxury home services
Final round
Meet with leadership to discuss culture fit and long-term vision for marketing department
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.