The Challenge
Logos is a purpose-driven tech company helping churches access biblical content globally. You'll be the analytical backbone of their Go-to-Market org, turning messy data into strategic decisions that drive growth and retention.
Your Mission
Audit current marketing dashboards and data infrastructure; identify gaps in measurement and reporting standardization
Build your first self-service dashboard in Power BI or Tableau covering core GTM metrics (CAC, LTV, funnel conversion, campaign ROI)
Conduct 2-3 deep-dive analyses on high-impact questions (e.g., campaign performance, customer cohort trends) and present findings to leadership
Establish cross-functional alignment with Marketing, Sales, and Ops on shared KPI definitions and success metrics
Design and implement standardized reporting framework and best-practices playbook for the GTM organization
Develop suite of proactive insights (monthly trends, anomaly detection, growth opportunities) that inform strategy without being asked
Optimize marketing spend efficiency by identifying underperforming channels and high-ROI opportunities; quantify impact
Lead data integrity initiative: map data sources, document issues, propose and implement solutions to ensure reliable analytics foundation
KPIs You'll Own
Campaign ROI & Attribution
Track marketing spend to revenue generated across channels and campaigns to optimize allocation.
Customer Acquisition Cost (CAC)
Monitor cost-per-customer by channel and cohort to ensure efficient growth.
Funnel Conversion Rates
Measure conversion at each stage (awareness to purchase) to identify optimization opportunities.
Customer Lifetime Value (LTV)
Track long-term value per customer to inform retention and upsell strategies.
Dashboard Adoption & Usage
Monitor stakeholder engagement with self-service analytics to ensure tools drive decision-making.
Tools & Stack
Your Team
Your Manager
Head of Go-to-Market or VP Marketing (not specified in posting)
Current Team
Marketing, Sales, and Operations teams across US and Mexico locations
New strategic role to centralize analytics and insights function
The Package
Salary
$65K-$85K MXN
Remote
Hybrid; based in Mexico City with office presence expected
Benefits & Perks
Company Intelligence
Logos is a purpose-driven SaaS company building technology for churches and Christians to access biblical content, grow communities, and increase biblical literacy worldwide. They operate across the US (Bellingham HQ, Chandler ops) and Mexico (Puebla + Mexico City). The platform combines software tools, community collaboration, and digital content.
Customers
Churches, Christian organizations, and individual believers globally
Culture
Mission-driven, collaborative, data-informed decision-making
Is This Role For You?
- You're a data storyteller who thrives on translating complex analysis into clear narratives that drive action
- You love asking better questions—you dig into the 'why' behind requests rather than just fulfilling them
- You're comfortable with ambiguous data and can navigate quality issues while building trust in analytics
- You have hands-on experience building dashboards (Power BI, Tableau, Looker) and writing SQL queries
- You're curious about growth marketing metrics and enjoy optimizing spend, CAC, LTV, and funnel conversion
- You prefer executing requests over proactively hunting for insights; this role requires owning the analytical agenda
- You lack hands-on technical skills in SQL, BI tools, or data manipulation—this isn't a management-only seat
- You're uncomfortable with ambiguity or data quality issues; you need everything clean and pre-packaged
- You're not fluent in Spanish or not based in Mexico City; the hybrid setup requires on-site presence
Interview Process
Application & Screening
Resume review, focus on BI tools, SQL, and growth analytics projects
Technical Assessment
SQL queries and/or BI design challenge; likely focused on marketing metrics and dashboard mockups
Stakeholder Interviews
Conversations with Marketing, Sales, and Ops leads to understand how you'll partner cross-functionally
Case Study / Take-Home
Analyze a dataset, surface insights, and present findings; tests analytical rigor and storytelling ability
Final Interview & Offer
Leadership conversation on vision for GTM analytics, best practices, and long-term impact
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.