The Challenge
Lockton is a major player in risk management and insurance brokerage, and they're betting big on Risk Solutions as a growth engine. You'll own the entire U.S. marketing strategy for P&C, Professional Liability, Executive Risk, and Cyber—building positioning, campaigns, and go-to-market plans that move them up-market and expand their TAM.
Your Mission
Audit current Risk Solutions marketing posture, competitive positioning, and messaging gaps across P&C, Professional/Executive Risk, and Cyber verticals
Align with Risk Solutions leadership on 2026 revenue targets and map marketing's role in supporting top 10 U.S. geographies expansion
Develop a 90-day integrated marketing roadmap with 2-3 pilot campaigns and define KPIs for measurement and ROI
Build relationships with Brand/Creative, Communications, Regional, and Series marketing teams to establish governance and execution cadence
Launch 3-4 measurable national/regional campaigns tied directly to producer pipeline and client retention goals
Create and deploy high-impact sales enablement assets: pitch decks, RFP content, case studies, and vertical-specific narratives for top 5 industries
Establish thought leadership pipeline: 2-3 executive visibility plays, earned media placements, and speaker bureau activations
Prove marketing ROI: track attributed pipeline, win rate lift, and regional growth impact—report against business development KPIs
KPIs You'll Own
Attributed Pipeline Revenue
Dollar value of new opportunities and expansion revenue directly influenced by Risk Solutions marketing campaigns and content.
Win Rate Lift
Percentage improvement in proposal-to-close rates for deals supported by marketing enablement tools and positioning.
Campaign ROI
Return on marketing spend measured by cost-per-lead, cost-per-qualified-opportunity, and revenue influenced.
Regional Growth Index
Market share gains and new client acquisition velocity in top 10 geographies as influenced by localized campaigns.
Sales Enablement Adoption
Producer and business development team utilization rates of marketing collateral, pitch materials, and case studies.
Tools & Stack
Your Team
Your Manager
Risk Solutions Leadership (likely EVP/SVP of Risk Solutions Business)
Current Team
Matrix structure: Brand/Creative, Communications, Regional Marketing leads, Series Marketing leads, and Regional/Producer teams
Backfill or new strategic leadership role
The Package
Salary
$180K-$240K base
Variable
Likely 20-30% bonus tied to Risk Solutions growth and marketing KPIs
Remote
On-site in New York, NY—no remote flexibility indicated
Benefits & Perks
Company Intelligence
Lockton is a privately-held insurance brokerage and risk management firm with significant scale and a decentralized operating model. Risk Solutions is one of their core growth engines, serving complex, large clients across P&C, Professional Liability, Executive Risk, and Cyber. They're focused on up-market positioning and geographic expansion in the U.S.
Customers
Large, complex enterprise clients across multiple industries
Culture
Entrepreneurial, decentralized, operationally rigorous, values strategic agility and collaboration
Is This Role For You?
- You've led B2B marketing at VP/director level for a complex, enterprise sales organization (insurance, risk, professional services, or similar)
- You're comfortable translating business goals into measurable marketing strategy and hold your campaigns accountable to pipeline and revenue impact
- You thrive in matrix environments and can influence across functions—sales leadership, creative teams, regional partners—without pure authority
- You can articulate sophisticated, technical value propositions to different buyer personas and industries, and build positioning that moves perception up-market
- You're operationally disciplined: you build processes, track metrics, and iterate based on data—not gut feel
- You need full remote flexibility or significant travel reduction—this is on-site in NYC
- You want to own the entire brand voice and creative output; this role requires deep partnership and governance with multiple teams
- You're uncomfortable with ambiguity and decentralized decision-making; Lockton's entrepreneurial structure demands adaptability and comfort with less top-down control
Interview Process
Initial Screening
Conversation with Lockton HR or recruiting partner on background, Risk Solutions understanding, and VP-level expectations
VP Risk Solutions/Chief Revenue Officer Discussion
Strategic conversation about business priorities, market opportunities, and how marketing can drive revenue and positioning
Head of Brand/Creative & Communications Alignment
Exploration of how you'd collaborate across marketing functions and manage stakeholder relationships in a matrix
Case Study or Strategy Exercise
Likely scenario-based or strategic planning exercise focused on Risk Solutions positioning, campaign design, or go-to-market strategy
Final Interview with Risk Solutions & Corporate Leadership
Senior stakeholder alignment call to confirm cultural fit, strategic vision alignment, and decision-making authority clarity
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.