The Challenge
Livelo is Brazil's largest rewards and loyalty platform connecting hundreds of thousands of products and services. You'll own the activation motion for authenticated users who haven't made their first purchase—the critical moment where intent meets conversion.
Your Mission
Map current authenticated-to-first-purchase funnel, identify top 3 friction points blocking conversion
Design and launch 2-3 A/B test experiments on email/push/SMS channels targeting high-potential segments
Build segmentation framework based on behavioral data to inform personalized activation campaigns
Establish weekly KPI dashboard tracking activation rate, time-to-purchase, and CAC incremental by cohort
Increase first-purchase conversion rate by 20%+ through optimized CRM journeys and behavioral triggers
Scale winning experiments into always-on campaigns across email, push, SMS, and in-app channels
Reduce time-to-purchase for authenticated users by 15%+ through sequencing and timing optimization
Document and evangelize 5+ replicable growth playbooks; embed experimentation culture across CRM/Product/Performance teams
KPIs You'll Own
Activation Rate
Percentage of authenticated users converting to first purchase within 30/60/90 days
Time-to-Purchase
Median days from authentication to first transaction for activated users
CAC Incremental
Cost per incremental acquisition driven by CRM activation campaigns vs. organic baseline
Cohort Engagement
Email/push/SMS engagement rates (open, click, conversion) by authenticated user segment
A/B Test Velocity
Number of experiments launched and statistical significance reached per month
Tools & Stack
Your Team
Your Manager
Growth Lead/Head of Growth (not specified)
Current Team
CRM, CRO, Product, Performance, Data, Content teams (cross-functional)
New role to lead activation motion
The Package
Salary
R$90K-R$130K
Remote
On-site in Barueri, São Paulo
Benefits & Perks
Company Intelligence
Livelo is Brazil's premier rewards and loyalty platform, connecting hundreds of thousands of products and services. The platform powers daily choices and aspirational purchases through a massive incentives ecosystem.
Customers
Hundreds of thousands of products/services
Culture
Data-driven, experimentation-focused, purpose-driven growth mindset with emphasis on autonomy and learning velocity
Is This Role For You?
- You've owned CRM or activation funnels end-to-end and have shipped winning experiments at scale
- You're fluent in SQL, Excel, and reading cohort/behavioral data to uncover insights without hand-holding
- You think like a product marketer: you ask 'why' before executing, prioritize ruthlessly, and measure everything
- You speak Portuguese or are willing to learn quickly—this is an on-site São Paulo role
- You thrive in cross-functional environments and can influence Product/Data roadmaps through data storytelling
- You need remote flexibility—this is 100% on-site in Barueri, São Paulo
- You prefer execution-only roles; this requires strategy, hypothesis-driven thinking, and stakeholder management
- You're SQL-averse or uncomfortable diving into raw data to validate assumptions
- You don't have 5+ years in growth, CRM, or data-driven marketing roles
Interview Process
Initial screening
Growth fundamentals, CRM platform experience, A/B testing methodology
Case study
Walk through a past activation campaign: hypothesis, segmentation, results, learnings, next steps
Technical assessment
SQL query, Excel analysis, and metric interpretation from sample dataset
Cross-functional panel
Meet with Growth Lead, CRM stakeholder, and Product partner to assess collaboration fit
Final discussion
Compensation, on-site logistics, and long-term growth trajectory
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.