The Challenge
LinkedIn's Marketing Solutions is a multi-billion dollar B2B advertising business growing 3x faster than the category. You'll own video positioning and GTM strategy for one of the world's largest professional networks reaching millions of decision-makers daily.
Your Mission
Develop and lock core messaging framework and positioning for LinkedIn's video solutions that resonates with marketing and sales teams
Map customer pain points and competitive landscape to validate video solution differentiation across key segments
Build cross-functional alignment with Product, Sales, and PR on Q1-Q2 video GTM campaign priorities
Create foundational marketing collateral (case studies, positioning docs, battle cards) for field and customer-facing teams
Execute end-to-end GTM campaign for flagship video product launching integrated campaigns across channels (social, email, events, content)
Drive measurable shift in customer perception and win rates through video solution storytelling and proof points
Establish video as strategic pillar in LMS marketing roadmap with documented ROI and pipeline impact
Lead cross-team GTM planning process for video across Big Bets, Segment Plans, and Sales Plays with documented handoff metrics
KPIs You'll Own
Pipeline Influence
Revenue attributed to video solution messaging and campaigns across all customer segments
Win Rate Lift
Percentage increase in deal velocity and close rates for video-enabled opportunities vs. baseline
Content Engagement
Views, shares, and conversion rates on video-focused GTM collateral across channels
Sales Readiness
Adoption and utilization of marketing materials by field teams measured through CRM and feedback loops
Customer Sentiment
Brand perception shift and messaging resonance tracked via surveys, win/loss interviews, and social listening
Tools & Stack
Your Team
Your Manager
Solutions Marketing Lead or Integrated Marketing Manager
Current Team
Solutions Marketing team embedded in Integrated Marketing; cross-functional partnerships with Product Marketing, Global Customer Marketing, Sales, Product, and PR
New senior role for video expertise and GTM leadership
The Package
Salary
$180K-$220K base
Variable
Likely 20-30% performance bonus typical for LinkedIn senior roles
Equity
Stock options standard for senior positions at LinkedIn
Remote
Hybrid role based in San Francisco, Mountain View, or NYC with required on-site days
Benefits & Perks
Company Intelligence
LinkedIn is the world's largest professional network with 1B+ members, built to create economic opportunity for the global workforce. LinkedIn Marketing Solutions is a top-3 B2B digital advertising platform growing 3x faster than its category. The company is committed to trust-based culture, inclusion, and investing in employee growth.
Team Size
500+
Customers
1B+ professional members; SMBs to enterprise advertisers
Culture
Trust-based, inclusive, impact-over-output mentality with emphasis on fun and celebrating wins
Is This Role For You?
- You've owned video or visual-first marketing strategies and can prove campaign impact with data and case studies
- You're deep in ad tech or B2B digital advertising and understand the buying committee, objection handling, and competitive positioning
- You thrive leading cross-functional teams (Product, Sales, PR, Marketing) and can galvanize alignment around shared GTM outcomes
- You're a storyteller who can translate technical product capabilities into compelling customer narratives that shift perception and behavior
- You're uncomfortable being the expert voice in the room and leading without formal authority across Product and Sales teams
- You lack hands-on experience in B2B marketing or ad tech-this role requires domain expertise, not just general marketing skills
- You can't handle ambiguity in a fast-growing, multi-billion dollar business where priorities shift based on revenue impact
Interview Process
Recruiter Screening
15-20min call on background, ad tech experience, and GTM leadership examples
Hiring Manager Deep Dive
30min conversation with Solutions Marketing Lead on video campaign case studies, cross-functional collaboration, and positioning strategy approach
Marketing Panel
60min with Product Marketing and Global Customer Marketing leads to discuss GTM planning process and alignment strategies
Presentation
Create a positioning framework and GTM outline for a hypothetical LinkedIn video product; present to team and discuss approach
Final Round
Executive conversation with senior marketing leadership on vision, team dynamics, and career growth within LinkedIn
Ready when you are
Interested in this role?
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.