The Challenge
Les Secrets De Loly is a 35-person cosmetics brand scaling retail presence across French pharmacies and beauty points of sale. You'll own the trade marketing playbook—from promotional cycles to POS activations—that drives brand visibility and sell-through at their highest-potential partners.
Your Mission
Define and launch Q1-Q2 trade marketing cycles with clear promotional themes aligned to market trends and sales forecasts
Audit current POS activation performance and identify top 20 VIP retail partners for targeted relationship building
Develop complete toolkit: sales enablement collateral + POS materials (PLV) for rollout to pharmacy network
Establish baseline sell-out metrics via panel data and create monthly performance dashboard
Execute 3 full quarterly trade marketing cycles with measurable lift in sell-out vs. baseline
Grow VIP partner activation rate to 85%+ with documented feedback loops from field teams
Reduce time-to-market for new promotional materials by 40% through standardized templates and workflows
Present quarterly business review with sell-out analysis, ROI by activation type, and optimized budget allocation for H2
KPIs You'll Own
Sell-out Lift by Cycle
Measure revenue growth at POS during promotional periods vs. baseline using panel data
Activation Execution Rate
% of planned in-store animations that launch on-time and on-spec at partner locations
VIP Partner Retention
Track retention and reorder rates from high-potential pharmacies and beauty retailers
Budget Efficiency
Cost per incremental unit sold during trade marketing campaigns
Material Utilization
Percentage of produced sales tools and PLV actually deployed in field
Tools & Stack
Your Team
Your Manager
Not specified—likely Marketing Director or Trade Marketing Manager
Current Team
35-person team; marketing department size not disclosed
New role as part of growth phase
The Package
Salary
€35K-€45K base
Remote
On-site, Paris, France—no remote flexibility mentioned
Benefits & Perks
Company Intelligence
Les Secrets De Loly is a 35-person French cosmetics brand focused on retail distribution through pharmacies and beauty points of sale. The company is in growth phase, expanding market presence and brand visibility in key channels.
Team Size
35
Customers
Pharmacy and beauty retail networks across France
Culture
Growth-oriented, execution-focused team with emphasis on autonomy and results
Is This Role For You?
- You've nailed one full cycle of trade marketing—you know how to build a promotional calendar and track sell-out
- You're fluent in retail dynamics: you understand what makes a POS animation work and why partners succeed or fail
- You're a builder: you ship collateral, manage relationships, and don't wait for perfect conditions
- You thrive in fast-moving environments with incomplete data—you make calls and optimize in real-time
- You speak French fluently or are open to operating in a French-language environment
- You need remote flexibility or hybrid work—this is on-site in Paris, full stop
- You're looking to escape spreadsheets and analytics—sell-out tracking and budget management are core to the role
- You lack hands-on trade marketing experience—first cycle is do-or-die and they need someone who's been in the trenches
- You prefer strategic planning over execution—this role is 70% implementation, 30% planning
Interview Process
Screening Call
Hiring manager reviews your trade marketing background, relevant cycles launched, and sell-out metrics you've driven
Case Study or Task
You'll likely walk through how you'd design a Q1 promotional cycle for a beauty/wellness brand—structure, tactics, expected KPIs
Team Interview
Meeting with marketing and sales leads to assess collaboration style and understanding of their current POS network
Final Interview
Founder or Managing Director conversation on vision for brand growth and your role scaling retail presence
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.