The Challenge
LaunchDarkly helps developers ship faster and safer with feature management. You'll own the West Coast field marketing strategy—driving pipeline, deepening customer relationships, and executing regional campaigns that actually move revenue.
Your Mission
Map West territory target accounts and verticals with sales leadership; develop prioritized account list aligned to pipeline goals
Plan and execute first field event or executive roundtable; establish baseline attendance and pipeline metrics
Build playbook for field-to-demand gen handoff; define campaign messaging and sales enablement materials for West teams
Establish reporting dashboard tracking pipeline generated, influenced, and program ROI across all field initiatives
Execute 3-4 major field programs (events, executive roundtables, partner activations) generating measurable pipeline contribution
Drive $2M+ in attributed/influenced pipeline through field marketing programs
Establish quarterly business reviews with regional sales leadership showing marketing contribution to territory revenue plan
Scale top-performing programs and optimize underperforming initiatives based on ROI data
KPIs You'll Own
Pipeline Generated
Qualified opportunities directly sourced from field programs and events, tracked through CRM.
Pipeline Influenced
Total pipeline touched or influenced by field marketing campaigns and account-based initiatives.
Program ROI
Revenue impact divided by program cost; tracks efficiency of events, sponsorships, and activations.
Event Attendance & Conversion
Qualified attendees and conversion rate from field events to pipeline-creating conversations.
Sales Enablement Adoption
Percentage of West Coast sales team utilizing field marketing campaigns and messaging in customer engagement.
Tools & Stack
Your Team
Your Manager
Regional VP Sales or Chief Marketing Officer (not specified)
Current Team
Cross-functional: regional sales leadership, SDR teams, demand generation, digital marketing, partner teams
New role or backfill not specified
The Package
Salary
$92K-$149K base (varies by geographic zone)
Equity
RSUs
Remote
On-site (West Coast territory required)
Benefits & Perks
Company Intelligence
LaunchDarkly is a feature management platform helping developers deliver software faster and safer. It solves slow release cycles and costly outages by enabling gradual rollouts, instant rollbacks, and targeted customer experiences.
Customers
Enterprise SaaS customers
Culture
High trust, transparent, developer-focused
Is This Role For You?
- You've built pipeline through field programs and events (not just demand gen fluff)
- You thrive owning regional strategy end-to-end with minimal hand-holding
- You're fluent in B2B SaaS sales motions and can speak the language of enterprise deals
- You're obsessed with data: you track pipeline, ROI, and program performance religiously
- You're looking for remote flexibility—this role requires on-site presence in West territory
- You need hand-holding or prefer siloed marketing without constant sales collaboration
- You haven't measured or tracked actual pipeline contribution from your programs before
Interview Process
Phone screen
Hiring manager or recruiter vets experience, West Coast territory fit, field marketing background
Case study or take-home
Likely scenario: design a field marketing program for a specific territory/vertical; show your planning and ROI thinking
Interview with regional sales leader
Alignment on territory priorities, account strategy, and how you'll support sales execution
Interview with marketing leadership
Deep dive on demand gen integration, campaign strategy, analytics, and cross-functional collaboration
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.