The Challenge
Kovi is disrupting mobility in Latin America by making car access affordable for the 75% priced out of the market. You'll lead growth strategy across paid and organic channels while spearheading go-to-market expansion into new cities—combining data rigor with rapid iteration.
Your Mission
Map current customer acquisition funnel across all channels (paid, organic, referral) and establish baseline CAC, LTV, and conversion metrics by channel
Launch and optimize 3-5 A/B tests on top-performing paid campaigns (Google Ads, Meta) with goal of 15-20% CAC reduction
Set up automated reporting dashboards in Metabase/SQL tracking daily KPIs and weekly performance reviews with leadership
Define and validate SEO/organic growth strategy with initial content roadmap and 2-3 quick wins (technical fixes, high-intent keywords)
Scale profitable customer acquisition channels by 40-50% while maintaining or improving CAC efficiency targets
Launch go-to-market strategy for 2 new city expansions with localized paid/organic campaigns and cohort analysis validating unit economics
Build and operationalize HubSpot automation stack for lead scoring, segmentation, and conversion journey optimization
Establish SEO authority with 25+ quality backlinks and 10+ published assets driving organic traffic growth month-over-month
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track CAC by channel (paid media, organic, referral, partnerships) with goal of continuous optimization and benchmarking vs. LTV ratio.
Lifetime Value (LTV)
Calculate and monitor LTV by cohort and acquisition channel to ensure sustainable unit economics across expansion cities.
Cost Per Lead & Conversion Rate
Monitor funnel conversion rates across touchpoints (landing page → qualification → purchase) to identify optimization opportunities.
Return on Ad Spend (ROAS)
Measure ROAS across paid channels (Google, Meta) with targets of 3:1+ to drive efficient scaling decisions.
Organic Traffic Growth & Ranking Progress
Track monthly organic traffic, keyword rankings for high-intent terms, and SEO contribution to overall acquisition mix.
Channel Mix & Attribution
Monitor contribution of each channel (paid, organic, referral, partnerships) to total conversions and revenue generated.
Tools & Stack
Your Team
Your Manager
Director/Head of Marketing or Chief Growth Officer (not specified)
Current Team
Unknown—likely small marketing team in growth-stage startup
New leadership role to scale existing acquisition efforts and city expansion
The Package
Salary
$90K-$130K BRL equivalent (~$18K-$26K USD annually, adjusted for São Paulo market 2026)
Remote
On-site in São Paulo, Brazil. Full-time role.
Benefits & Perks
Company Intelligence
Kovi is a mobility fintech solving access to vehicle ownership in Latin America. Only 25% of LatAm population can afford cars; Kovi offers flexible rental (pay-as-you-go), credit-free purchases, and simplified insurance to democratize mobility.
Culture
Mission-driven, collaborative, fast-paced startup. Values people who care about impact, embrace challenges, and want to grow rapidly.
Is This Role For You?
- You've shipped performance marketing campaigns and can tie every dollar spent to revenue impact
- You're fluent in SQL, Excel, and data analysis—not just dashboard reading, but digging into data to find insights
- You thrive in ambiguity and can balance scrappy execution with strategic thinking; no need for perfect conditions to test hypotheses
- You have hands-on experience scaling customer acquisition across paid (Google/Meta) and organic (SEO, content, partnerships) channels
- You're excited about emerging markets and can think locally while building globally scalable playbooks
- You're a brand marketer uncomfortable with CAC/LTV math or A/B testing rigor—this is pure performance marketing
- You prefer stability and established playbooks over testing, learning, and iterating weekly
- You can't work on-site in São Paulo or require fully remote flexibility
Interview Process
Application Review
Resume screening for growth marketing experience, paid media background, and data analytics skills.
Take-Home Challenge
Likely case study: analyze sample campaign data, identify optimization opportunities, and present growth strategy (3-5 hour project).
Technical Interview
Walk through past campaigns: CAC, LTV, channel performance, testing methodologies, SQL/data analysis experience.
Leadership/Fit Interview
Conversation with Head of Marketing or CEO about vision, execution style, and alignment with mission-driven culture.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.