The Challenge
KLIMA SCHOOL is a fast-growing edtech startup in the collaborative economy space, and they're scaling beyond basic marketing. You'll own 50% pure digital marketing (SEA, SEO) and 50% cross-functional impact-product decisions, UX, ops-reporting directly into leadership with real autonomy to shape how the company grows.
Your Mission
Map current SEA and SEO performance, identify quick wins in campaign optimization and keyword gaps; establish baseline KPI dashboard
Launch one strategic content/SEO initiative aligned with product roadmap and document the process for scaling
Embed with product and ops teams; deliver one cross-functional project (e.g., onboarding optimization, feature launch support) that moves a key metric
Define and document marketing ops framework: audience segmentation, campaign naming conventions, reporting cadence
Grow organic traffic 30%+ through SEO execution; reduce CAC by 15% through SEA optimization and audience refinement
Establish product-marketing feedback loop: monthly insights from user behavior → marketing strategy updates
Own 2-3 major product/UX initiatives end-to-end (research, go-to-market, measurement) that drive user retention or expansion
Build and document repeatable playbooks for campaign launch, audience testing, and cross-team project coordination
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost per acquisition across SEA, SEO, and organic channels; optimize spend allocation quarterly.
Organic Traffic & Rankings
Monitor monthly organic visits and keyword rankings for priority SEO targets; target 25%+ YoY growth.
SEA ROAS (Return on Ad Spend)
Campaign-level ROAS across Google Ads and Meta; benchmark against industry and iterate weekly.
Product Engagement → Revenue
Measure how marketing-driven cohorts perform in retention, upsell, and LTV; align marketing messaging with product traction.
Tools & Stack
Your Team
Your Manager
Not specified; likely CEO or COO given startup size
Current Team
12-person team; marketing and ops functions appear distributed
New hire to expand marketing function and cross-functional impact
The Package
Salary
€38K-€48K base
Remote
On-site, Nanterre, France
Benefits & Perks
Company Intelligence
KLIMA SCHOOL (part of ANDROMEDE) is a high-growth edtech startup in the collaborative economy and GreenTech space. They combine digital education services with a focus on social impact. Marketing is working but leadership wants deeper product understanding and business impact.
Team Size
12
Culture
Execution-focused, builder mentality, product-curious, collaborative.
Is This Role For You?
- You have 3-5 years of hands-on digital marketing (SEA, SEO, analytics) and want to expand beyond pure channel management
- You're comfortable with ambiguity and can drive projects without detailed briefs; you thrive in 0→1 and 1→10 scenarios
- You're genuinely curious about how products work and how users behave; you ask 'why' and 'what if' constantly
- You want to escape a siloed marketing role and influence company direction through data and execution
- You want to specialize in content creation or ads only; this role is cross-functional by design
- You prefer clear, fixed scope and don't enjoy touching product, ops, or ambiguous problems
- You need a large team or heavy process; you're solo or paired with one other marketer in a 12-person org
Interview Process
Initial screening call
Conversation with hiring lead (likely CEO/leadership) about your marketing background, cross-functional experience, and fit for high-ambiguity startup role.
Marketing case study or take-home
Analyze a real or hypothetical campaign or SEO opportunity; show your analytical thinking and strategic approach.
Product deep-dive conversation
Discussion about your product curiosity, how you'd approach a real feature launch or user problem at the company.
Final conversation with leadership
Confirm alignment on role scope, growth ambitions, and culture fit; discuss 6-month vision.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.