The Challenge
J&J MedTech's Aesthetics division is redefining surgical innovation, and they need a digital marketer who can build brand authority with surgeons and patients simultaneously. You'll own social and influencer programs that position cutting-edge surgical solutions in a category that's exploding.
Your Mission
Audit current social presence across platforms and competitive landscape; establish baseline metrics for engagement, reach, and follower growth
Map and onboard 5-8 key influencers (surgeons, medical educators, patient advocates) with defined content calendars and KPIs
Launch 2-3 flagship social campaigns tied to product launches or awareness initiatives with clear conversion funnels
Build internal stakeholder alignment on digital strategy, tone, compliance guardrails, and approval workflows with medical/legal teams
Grow qualified social audience by 40%+ with engagement rate above industry benchmarks (healthcare: 2-4% typically)
Scale influencer program to 15+ active partnerships generating 30+ pieces of branded content monthly
Hit target metrics: $X CAC, Y% conversion from social to lead/consultation, Z% brand lift in awareness studies
Develop repeatable playbooks for product launches, thought leadership, and patient education content that can scale across channels
KPIs You'll Own
Social Engagement Rate
Monthly engagement (likes, comments, shares) divided by impressions; target 2-4% for healthcare verticals.
Influencer Content ROI
Revenue or qualified leads attributed to influencer partnerships divided by influencer spend; track by partner.
Follower Growth Rate
Monthly net new followers as % of existing base; aim for 3-5% sustainable growth.
Click-Through Rate (CTR)
Percentage of social clicks leading to website, landing pages, or consultation requests; benchmark against previous campaigns.
Brand Awareness Lift
Quarterly brand health tracking among target surgeons and patients via surveys or third-party research.
Tools & Stack
Your Team
Your Manager
Director of Digital Marketing or VP of Marketing (likely within Aesthetics/Surgery BU)
Current Team
Likely 2-3 person digital team; you'll be the social/influencer lead
New role or backfill to scale social/influencer function
The Package
Salary
$95K-$130K base
Remote
On-site in Irvine, CA. No remote flexibility mentioned; expect full-time in-office presence.
Benefits & Perks
Company Intelligence
Johnson & Johnson is a $400B+ healthcare giant with divisions in pharmaceuticals, medical devices, and consumer health. J&J MedTech specifically focuses on innovative surgical and aesthetic solutions that treat obesity, cardiovascular disease, cancer, and cosmetic/reconstructive needs. The Aesthetics team is a high-growth, innovation-focused business within a Fortune 5 company.
Founded
1886
Team Size
130000
Customers
Surgeons, plastic surgeons, reconstructive specialists, hospital systems, patients
Culture
Established corporate culture with strong compliance/regulatory focus; mission-driven around patient outcomes; collaborative but hierarchical
Is This Role For You?
- You've built and scaled social media programs from scratch-you understand audience psychology, platform algorithms, and content strategy
- You've managed influencer relationships or ambassador programs and can prove ROI (not just vanity metrics)
- You're energized by regulated industries (healthcare, medical devices); you understand compliance, HIPAA, and why you can't just post whatever
- You thrive in matrix organizations and can navigate buy-in from medical, legal, regulatory, and sales stakeholders
- You're data-driven and can tie social activity to business outcomes (leads, conversions, brand lift)
- You expect full remote work; this is on-site in Irvine, CA with no flexibility mentioned
- You're looking for a hands-on creative role; this is management-you'll be strategizing, managing vendors/influencers, and stakeholder management more than creating
- You have zero experience with healthcare/regulated industries and aren't willing to learn compliance constraints
- You measure success by follower count and likes; you need to tie activity to business metrics or you'll clash with leadership
Interview Process
Initial Screening Call
Phone screen with recruiter (20-30 min); expect questions about influencer programs, social strategy, and why you want J&J
Manager Interview
Conversation with your future manager (45-60 min); deep dive on past campaigns, metrics, and approach to strategy
Case Study / Work Sample
You may be asked to present a past campaign or strategy (deck or verbal); come with real examples and ROI data
Stakeholder Panel
Meet 2-3 people from marketing, medical affairs, or sales (45 min); assess cultural fit and ability to navigate cross-functional teams
Offer & Background Check
Standard corporate background check and reference calls; expect 1-2 week turnaround
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.