The Challenge
J&J's Surgical Vision division needs a sharp marketing analyst to own product lifecycles across North LATAM. You'll drive market strategy, manage distributor relationships, and launch cutting-edge surgical tech in a region with massive growth potential.
Your Mission
Map competitive landscape and customer needs for assigned Surgical Vision product portfolio; deliver market analysis report
Build distributor alignment framework—establish KPIs, forecasting cadence, and pricing/promotion strategy with key partners
Launch product activation campaign in Bogotá; execute at least 2 stakeholder engagement events with key decision makers
Audit current marketing materials and messaging; recommend localization and positioning updates for Colombia market
Deliver full product lifecycle management for 2-3 assigned products; track adoption, pricing health, and market share vs. competitors
Grow distributor revenue by 15%+ through co-branded campaigns, training programs, and promotional strategies
Execute new product launch—from strategy through go-to-market execution; measure awareness and conversion metrics
Build quarterly business reviews with top 5 distributors; use data to refine territory strategy and resource allocation
KPIs You'll Own
Product Revenue Growth
Track quarter-over-quarter revenue for assigned Surgical Vision portfolio against forecast and prior year.
Distributor Forecast Accuracy
Measure alignment between planned and actual distributor orders; target >85% accuracy.
Market Share by Territory
Monitor competitive positioning and market penetration within North LATAM; target growth trajectory vs. peers.
Campaign ROI & Activation Metrics
Track attendance, engagement, and pipeline generated from events, webinars, and promotional campaigns.
Product Lifecycle Milestones
On-time delivery of launch activities, feature rollouts, and end-of-life management for assigned products.
Tools & Stack
Your Team
Your Manager
Marketing Director or Regional Marketing Manager, J&J MedTech
Current Team
Marketing team (likely 4-6 people), Surgical Vision product managers, distributor network
Backfill or new growth role supporting North LATAM expansion
The Package
Salary
$85K-$120K COP annually (estimated ~$21K-$30K USD equivalent based on 2026 Colombian market rates)
Variable
Performance bonus likely 10-15% based on revenue and KPI attainment
Remote
On-site in Bogotá, D.C., Colombia; full-time
Benefits & Perks
Company Intelligence
Johnson & Johnson is a diversified healthcare giant with world-class expertise in Innovative Medicine and MedTech. The Surgical Vision division manufactures advanced surgical equipment and solutions for ophthalmic and precision surgical markets. J&J operates across 60+ countries with a culture emphasizing innovation, diversity, and impact.
Founded
1886
Team Size
130000
Customers
Hospitals, surgical centers, ophthalmologists, and medical distributors across LATAM
Culture
Inclusive, merit-based; guided by J&J Credo (responsibility to employees, customers, communities)
Is This Role For You?
- You've driven product launches or managed marketing strategies for B2B medical/surgical device companies
- You're comfortable with distributor-channel dynamics and building win-win partner relationships
- You're analytical—building dashboards, tracking KPIs, and using data to make strategic decisions
- You speak Spanish fluently and understand Colombian/LATAM business culture and healthcare landscape
- You thrive owning product P&Ls and moving between strategy and tactical execution
- You need 100% remote work—this is on-site in Bogotá
- You're uncomfortable with long sales cycles or complex B2B dynamics in regulated healthcare markets
- You lack Spanish language proficiency or have no experience in Latin America or emerging markets
Interview Process
Phone Screen
Recruiter confirms fit, language skills, and understanding of medical device marketing (30 min)
Marketing Case Study
Present a product launch or go-to-market strategy for a surgical/medical product in an emerging market (60 min)
Interview with Marketing Manager
Deep dive on product lifecycle management, distributor strategy, and competitive positioning (45 min)
Interview with Regional Leadership
Discuss vision for North LATAM growth, stakeholder management, and J&J culture fit (45 min)
Reference Checks
Validation of marketing impact and colleague feedback
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.