User Growth Senior Manager

Accountabilities

• Own the regional User Growth strategy across Mexico, Argentina, and Chile, covering new members, paid subscribers, upgrades, and reactivation, while defining and forecasting the marketing plan and key performance indicators.

• Lead, hire, coach, and develop a regional growth team, creating an environment of accountability, autonomy, psychological safety, and continuous improvement.

• Build trusted relationships with senior Revenue and Customer Success leaders, acting as a strategic growth partner and identifying opportunities across major regional clients.

• Use AI tools extensively to accelerate data analysis, reporting, campaign creation, market research, and other growth workflows, while helping the team adopt AI-first ways of working.

• Stay hands-on with data and execution by analyzing performance, building reporting, supporting campaign development and QA, and partnering with local teams on cross-channel initiatives.

• Adapt regional growth strategies to the specific market dynamics of Mexico, Argentina, and Chile, identifying local trends, competitive opportunities, and areas for improvement.

• Own lifecycle campaign planning across email, app push notifications, SMS, and WhatsApp, while influencing paid media initiatives across social, search, and other channels.

• Develop consumer-focused messaging in collaboration with Product Marketing, Brand, Customer Success, and other cross-functional teams.

• Champion experimentation, testing new growth approaches, measuring results, and scaling successful initiatives across the region and beyond.

• Present growth strategies, performance results, forecasts, and recommendations to senior and executive stakeholders.

Requirements:

• Significant experience in growth marketing or user growth leadership, ideally with responsibility for a region or multiple markets and experience in CRM, lifecycle, subscription, or B2B2C growth.

• Proven ability to own an end-to-end growth strategy and translate it into measurable campaigns, initiatives, forecasts, and business outcomes.

• Experience leading, hiring, coaching, and developing marketing or growth professionals, with a strong focus on accountability and team autonomy.

• Strong analytical capabilities, including hands-on experience working with tools such as Looker, Metabase, databases, Amplitude, Segment, or comparable analytics and customer-data platforms.

• Experience with marketing automation and campaign orchestration tools such as Braze, Salesforce Marketing Cloud, or similar platforms.

• Demonstrated ability to use generative AI tools as a core part of professional workflows, particularly for data analysis, reporting, research, and campaign development.

• Strong stakeholder-management and executive communication skills, with the ability to simplify complex ideas, influence senior leaders, and navigate high-stakes discussions.

• Hands-on mindset with strong prioritization skills, comfortable moving between strategic planning, analysis, campaign execution, and problem-solving.

• Experience working across multiple markets or audiences, with the ability to adapt strategies to local customer behavior and market conditions.

• Fluent English and professional fluency in Spanish are required for daily collaboration across the regional markets.

• Willingness to travel to other regional markets, such as Argentina, approximately once or twice per year when needed.

Benefits:

• Free premium wellness membership, including access to fitness facilities, digital programs, meditation, nutrition, and mental wellbeing resources, with the option to add up to three family members.

• Health and life insurance.

• Flexible-first working model with remote and hybrid options depending on the role and team requirements.

• Home-office equipment reimbursement and a monthly work-from-home allowance.

• Flexible schedules designed around time zones, team needs, and individual routines.

• At least 25 days of paid time off per year, plus additional days based on tenure and annual holidays, including a birthday holiday.

• 100% paid parental leave for all new parents, with extended leave and a gradual return-to-work option for birth parents.

• Career development opportunities, learning platforms, development planning, interactive sessions, and internal mobility opportunities.

• A collaborative, inclusive, international culture focused on wellbeing, ownership, continuous learning, and meaningful impact.

• Opportunity to lead regional growth across three important Latin American markets with significant autonomy and visibility.

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