SR Analista Salesforce Marketing Cloud

Accountabilities:

• Support the development of multichannel customer relationship strategies, using CRM best practices across email marketing, push notifications, WhatsApp, and SMS.

• Develop and monitor customer lifecycle strategies covering acquisition, onboarding, product usage, loyalty, retention, and churn prevention.

• Build and manage customer journeys and communication programs within Salesforce Marketing Cloud, using dashboards and performance indicators to monitor results.

• Define and develop communication programs and nurturing journeys that deliver relevant messages throughout different stages of the customer lifecycle.

• Support the development of customer lifecycle strategies, helping establish a clear view of customer needs, behaviors, and opportunities for engagement.

• Define and analyze metrics that support the evolution and improvement of marketing and sales processes, identifying opportunities for optimization.

• Monitor mailings and sales campaigns while supporting the operational processes required to maintain effective customer communications.

• Contribute to retention and profitability strategies, identifying opportunities to improve customer engagement and prevent churn.

• Collaborate with relevant teams and stakeholders to continuously improve CRM initiatives, customer journeys, campaigns, and relationship strategies.

Requirements:

• Proven experience working as a Salesforce Marketing Cloud Analyst, with practical experience supporting CRM and customer relationship initiatives.

• Experience developing or supporting multichannel customer journeys and communication strategies across email, push notifications, WhatsApp, SMS, and related channels.

• Experience with customer lifecycle strategies, including acquisition, onboarding, usage, retention, loyalty, and churn prevention.

• Experience developing and monitoring customer journeys and communication programs within Salesforce Marketing Cloud.

• Strong analytical skills, with the ability to define and interpret metrics that support marketing and sales process improvements.

• Experience managing mailings, campaigns, operational relationship processes, and performance indicators.

• Strong communication, organization, and collaboration skills, with the ability to work effectively across different teams and business stakeholders.

• Availability to work in a hybrid model three days per week in São Paulo, capital, in the South Zone.

• A degree in Information Systems, Computer Science, Engineering, or a related field is considered a plus.

• Previous experience in pension, insurance, or financial services environments is desirable.

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification is a differentiator.

• Experience working with Scrum/Agile projects and familiarity with Atlassian and Google suites are considered additional advantages.

Benefits:

• CLT employment with a 40-hour workweek and flexible working hours.

• Remote work model, with hybrid availability required three days per week in São Paulo, South Zone.

• SulAmérica health and dental insurance, extended to dependents.

• Flexible Caju food and meal allowance.

• Life insurance.

• Home-office allowance through Caju.

• Wellhub (Gympass).

• TotalPass.

• Sesc access extended to dependents, with services available throughout Brazil.

• ília University, with more than 20,000 courses for personal and professional development.

• Language Academy for employees.

• í-talks and Chapters for sharing knowledge, practices, projects, and ideas with colleagues and professionals with similar skills.

• Guapeco pet health plan.

• OnHappy leisure travel benefit.

• BYOD program, allowing employees to rent their personal notebook for a monthly payment, while company equipment is also available.

• Birthday cake benefit.

• Employee referral rewards program.

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