Senior Manager, Digital & Omnichannel Marketing (Customer Experience)

Accountabilities:

• Provide subject matter expertise to shape the short- and long-term integration of marketing automation technologies and capabilities that enable more personalized customer strategies and promotional execution.

• Maintain a strong understanding of marketing automation platforms and their integration with digital channels, including capabilities and limitations across the broader digital ecosystem.

• Develop and oversee comprehensive marketing automation and non-personal promotional strategies designed to support market growth and customer engagement.

• Identify, evaluate, and share best practices in journey orchestration, marketing automation, and digital channels while assessing new capabilities that can improve the customer experience.

• Partner with internal stakeholders and agency teams to develop and execute innovative omnichannel initiatives and optimize the broader digital ecosystem.

• Collaborate with promotional marketing and thought-leader functions to translate strategic direction and campaign materials into integrated digital and multi-channel tactical plans, including the development of digital assets.

• Coordinate with review and compliance stakeholders to ensure digital and non-personal promotional materials are reviewed and approved in accordance with legal, regulatory, and compliance requirements.

• Manage agency relationships, support marketing strategy, oversee priority tactics, and ensure timely delivery of initiatives in launch environments.

• Support annual budget planning, monthly expense reconciliation, and resource reallocation as needed to ensure effective use of marketing investments.

• Develop and monitor KPIs related to audience engagement and market traction, using data-driven insights to refine strategies and improve campaign performance.

• Create presentations and reports for internal stakeholders, translating performance data and market insights into actionable digital marketing recommendations.

Requirements:

• Hold a bachelor’s degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field, with an MBA, MS, or other advanced degree considered a plus.

• Bring at least 5 years of experience in digital marketing, marketing automation, or related marketing disciplines, including at least 2 years of experience in the pharmaceutical or biotechnology sector.

• Demonstrate strong knowledge of digital and non-personal promotional environments, including CRM platforms, digital marketing tools, website content management systems, and marketing automation.

• Have proven experience managing multiple complex initiatives that require effective cross-functional coordination and execution.

• Bring experience with AI and machine learning initiatives from initiation through completion, particularly where automated deployment is involved.

• Demonstrate experience with digital promotions across both first-party and third-party assets, as well as email delivery and automation, website assembly, and/or digital media optimization.

• Understand pharmaceutical regulatory requirements and their impact on the development, review, and approval of marketing materials, including promotional review processes and data governance requirements such as CCPA, CPRA, and GDPR.

• Demonstrate strong analytical capabilities and the ability to translate data into actionable marketing strategies and customer experience improvements.

• Communicate effectively with diverse audiences and demonstrate strong interpersonal and relationship-building skills when working with internal stakeholders and external agencies.

• Possess strong budget management capabilities, including expense planning, tracking, reconciliation, and resource allocation.

• Be comfortable working in a dynamic environment and able to travel up to 25-30% of the time.

• Be currently authorized to work full-time in the United States.

Benefits:

• The expected salary range for this position is $154,980-$205,110, with final compensation determined by factors including geographic location, knowledge, skills, experience, and education.

• The position offers a remote working arrangement within the United States.

• The role provides opportunities to work on innovative digital marketing, customer experience, and marketing automation initiatives within the pharmaceutical and biotechnology sector.

• Employees benefit from an environment that supports collaboration, professional development, and meaningful contributions to initiatives serving patients, caregivers, and healthcare professionals.

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